Award-winning Case Study For Cadbury Dairy Milk By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cadbury Dairy Milk”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cadbury Dairy Milk” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cadbury Dairy Milk” through the method of adspy!

Cadbury Dairy Milk Facebook ad Introduction by ad spy method

“Cadbury Dairy Milk” introduction:If you have an undying love for Dairy Milk chocolate in its purest form, you are among friends.

“Cadbury Dairy Milk” Facebook ads last run:2020-02-17 08:12:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cadbury Dairy Milk” ads data to help “Cadbury Dairy Milk” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cadbury Dairy Milk”. In this report, we analyze in detail the best ad cases of “Cadbury Dairy Milk”.

Cadbury Dairy Milk Top3 Ads Case Study:

Advertisers Cadbury Dairy Milk Cadbury Dairy Milk Cadbury Dairy Milk
Ad title Cadbury Dairy Milk Cadbury Dairy Milk Cadbury Dairy Milk
Ad text Once you see it, it’s all you can think about. Are you thinking of trying the Cadbury Dairy Milk ... You’ll heart the unbeatable flavour of Cadbury Dairy Milk Oreo: creamy tasting milk chocolate pac... Purchase participating products to get 7 Days of XBox Game Pass Ultimate PLUS a chance to win an ...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 104 129 50

Cadbury Dairy Milk Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cadbury Dairy Milk” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cadbury Dairy Milk” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cadbury Dairy Milk” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cadbury Dairy Milk Cadbury Dairy Milk Cadbury Dairy Milk
Ad text  Once you see it, it’s all you can think about. Are you thinking of trying the Cadbury Dairy Milk ...  You’ll heart the unbeatable flavour of Cadbury Dairy Milk Oreo: creamy tasting milk chocolate pac...  Purchase participating products to get 7 Days of XBox Game Pass Ultimate PLUS a chance to win an ...
Ad type  other  other  other
Ad word count 106  158  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cadbury Dairy Milk”, the text type used is other to obtain the best ad performance. “Cadbury Dairy Milk” can use this copy style more. On the other hand, “Cadbury Dairy Milk” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cadbury Dairy Milk” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cadbury Dairy Milk” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cadbury Dairy Milk” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cadbury Dairy Milk” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cadbury Dairy Milk” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cadbury Dairy Milk”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cadbury Dairy Milk” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cadbury Dairy Milk” ad case study report

If you want to check the best ad case study of other advertisers related to “Cadbury Dairy Milk”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cadbury Dairy Milk”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.