Award-winning Case Study For Cabot's Ice Cream By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cabot's Ice Cream”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cabot's Ice Cream” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cabot's Ice Cream” through the method of adspy!

Cabot's Ice Cream Facebook ad Introduction by ad spy method

“Cabot's Ice Cream” introduction:At Cabot’s it’s all about taking life one scoop at a time! A Newton tradition since 1969, there’s too many choices for you to have only one favorite!

“Cabot's Ice Cream” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cabot's Ice Cream” ads data to help “Cabot's Ice Cream” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cabot's Ice Cream”. In this report, we analyze in detail the best ad cases of “Cabot's Ice Cream”.

Cabot's Ice Cream Top3 Ads Case Study:

Advertisers Cabot's Ice Cream Cabot's Ice Cream Cabot's Ice Cream
Ad title Cabot's Ice Cream Cabot's Ice Cream Cabot's Ice Cream
Ad text Life is like ice cream, enjoy it before it melts!  And just like that , you became a morning person. #BelgianWaffleEggsBenedict #MayBreakfastSpecials On Wednesdays, we eat pink. Stop in this week to try one of our three signature creations featur...
Ad format Video Image Image
Categories Ice Cream Shop Ice Cream Shop Ice Cream Shop
Duration 1 days 1 days 1 days
Like 64 22 22

Cabot's Ice Cream Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cabot's Ice Cream” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cabot's Ice Cream” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cabot's Ice Cream” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cabot's Ice Cream Cabot's Ice Cream Cabot's Ice Cream
Ad text  Life is like ice cream, enjoy it before it melts!  And just like that , you became a morning person. #BelgianWaffleEggsBenedict #MayBreakfastSpecials  On Wednesdays, we eat pink. Stop in this week to try one of our three signature creations featur...
Ad type  other  other  other
Ad word count 50  99  330

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cabot's Ice Cream”, the text type used is other to obtain the best ad performance. “Cabot's Ice Cream” can use this copy style more. On the other hand, “Cabot's Ice Cream” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cabot's Ice Cream” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cabot's Ice Cream” are:LIKE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Cabot's Ice Cream” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cabot's Ice Cream” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cabot's Ice Cream” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cabot's Ice Cream”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cabot's Ice Cream” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cabot's Ice Cream” ad case study report

If you want to check the best ad case study of other advertisers related to “Cabot's Ice Cream”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cabot's Ice Cream”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.