Award-winning Case Study For BYU Speeches By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BYU Speeches”, or large enterprises, they have established a Facebook page for advertising and promotion. “BYU Speeches” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BYU Speeches” through the method of adspy!

BYU Speeches Facebook ad Introduction by ad spy method

“BYU Speeches” introduction:Welcome to the BYU Speeches Facebook fan page, where you can keep up on the latest news and offerings from BYU Speeches, discover new and classic talks, and discuss your favorites with other BYU Speeches fans.

“BYU Speeches” Facebook ads last run:2020-02-21 22:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BYU Speeches” ads data to help “BYU Speeches” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BYU Speeches”. In this report, we analyze in detail the best ad cases of “BYU Speeches”.

BYU Speeches Top3 Ads Case Study:

Advertisers BYU Speeches BYU Speeches BYU Speeches
Ad title Begin with the End in Mind - Russell M. Nelson - BYU Speeches When My Marriage Became Mixed-Faith—and Stronger Love & Marriage
Ad text "As you edify yourselves with education for the eternities, search the scriptures. Liken them unt... "I was nervous like a teen on her first date. My insides were turning over a question I wanted to... With February's arrival and its Valentine's celebrations, we're sharing some of our best devotion...
Ad format Image Image Video
Categories Education Website Education Website Education Website
Duration 1 days 1 days 6 days
Like 142 48 96

BYU Speeches Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BYU Speeches” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BYU Speeches” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BYU Speeches” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Begin with the End in Mind - Russell M. Nelson - BYU Speeches When My Marriage Became Mixed-Faith—and Stronger Love & Marriage
Ad text  "As you edify yourselves with education for the eternities, search the scriptures. Liken them unt...  "I was nervous like a teen on her first date. My insides were turning over a question I wanted to...  With February's arrival and its Valentine's celebrations, we're sharing some of our best devotion...
Ad type  other  other  other
Ad word count 849  464  341

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BYU Speeches”, the text type used is other to obtain the best ad performance. “BYU Speeches” can use this copy style more. On the other hand, “BYU Speeches” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BYU Speeches” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BYU Speeches” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “BYU Speeches” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BYU Speeches” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BYU Speeches” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BYU Speeches”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BYU Speeches” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BYU Speeches” ad case study report

If you want to check the best ad case study of other advertisers related to “BYU Speeches”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BYU Speeches”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.