Award-winning Case Study For BuzzFeed Japan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BuzzFeed Japan”, or large enterprises, they have established a Facebook page for advertising and promotion. “BuzzFeed Japan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BuzzFeed Japan” through the method of adspy!

BuzzFeed Japan Facebook ad Introduction by ad spy method

“BuzzFeed Japan” introduction:世界最大級のニュース&エンタメサイトBuzzFeed日本版。硬いニュースから柔らかな話題まで、国内外の情報を伝えます。

“BuzzFeed Japan” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BuzzFeed Japan” ads data to help “BuzzFeed Japan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BuzzFeed Japan”. In this report, we analyze in detail the best ad cases of “BuzzFeed Japan”.

BuzzFeed Japan Top3 Ads Case Study:

Advertisers BuzzFeed Japan BuzzFeed Japan BuzzFeed Japan
Ad title いくつ行ったことある? 日本の観光地チェックリスト 【激ムズ】 #大阪にしかない用語クイズ 気のせい? あなたが3割増でおしゃれに見えるすごいトリック
Ad text 10箇所以上制覇してたらすごい……! 9番が正しく読めたら生粋の大阪人です! 3番はガチで使える…!
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other Media/News Company
Duration 1 days 1 days 1 days
Like 60 160 47

BuzzFeed Japan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BuzzFeed Japan” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BuzzFeed Japan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BuzzFeed Japan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title いくつ行ったことある? 日本の観光地チェックリスト 【激ムズ】 #大阪にしかない用語クイズ 気のせい? あなたが3割増でおしゃれに見えるすごいトリック
Ad text  10箇所以上制覇してたらすごい……!  9番が正しく読めたら生粋の大阪人です!  3番はガチで使える…!
Ad type  other  other  other
Ad word count 18  19  11

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BuzzFeed Japan”, the text type used is other to obtain the best ad performance. “BuzzFeed Japan” can use this copy style more. On the other hand, “BuzzFeed Japan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BuzzFeed Japan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BuzzFeed Japan” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “BuzzFeed Japan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BuzzFeed Japan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BuzzFeed Japan” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BuzzFeed Japan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BuzzFeed Japan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BuzzFeed Japan” ad case study report

If you want to check the best ad case study of other advertisers related to “BuzzFeed Japan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BuzzFeed Japan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.