Award-winning Case Study For Busch Gardens Williamsburg By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Busch Gardens Williamsburg”, or large enterprises, they have established a Facebook page for advertising and promotion. “Busch Gardens Williamsburg” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Busch Gardens Williamsburg” through the method of adspy!

Busch Gardens Williamsburg Facebook ad Introduction by ad spy method

“Busch Gardens Williamsburg” introduction:Official Facebook page for Busch Gardens® in Williamsburg, Va.

“Busch Gardens Williamsburg” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Busch Gardens Williamsburg” ads data to help “Busch Gardens Williamsburg” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Busch Gardens Williamsburg”. In this report, we analyze in detail the best ad cases of “Busch Gardens Williamsburg”.

Busch Gardens Williamsburg Top3 Ads Case Study:

 1st2nd3rd
Advertisers Busch Gardens Williamsburg Busch Gardens Williamsburg Busch Gardens Williamsburg
Ad title HAVE MORE FUN IN 2020 HAVE MORE FUN IN 2020 HAVE MORE FUN IN 2020
Ad text Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca... Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca... Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Video Video
Categories other other other
Duration 16 days 8 days 10 days
Like 32 36 12

Busch Gardens Williamsburg Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Busch Gardens Williamsburg” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Busch Gardens Williamsburg” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Busch Gardens Williamsburg” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HAVE MORE FUN IN 2020 HAVE MORE FUN IN 2020 HAVE MORE FUN IN 2020
Ad text  Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca...  Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca...  Lock in a FUN-filled season at Busch Gardens & Water Country USA! Save up to 33% on 2-Park Fun Ca...
Ad type  other  other  other
Ad word count 125  125  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Busch Gardens Williamsburg”, the text type used is other to obtain the best ad performance. “Busch Gardens Williamsburg” can use this copy style more. On the other hand, “Busch Gardens Williamsburg” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Busch Gardens Williamsburg” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Busch Gardens Williamsburg” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Busch Gardens Williamsburg” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Busch Gardens Williamsburg” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Busch Gardens Williamsburg” top 3 ads schedules are: 16 days,8 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Busch Gardens Williamsburg”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Busch Gardens Williamsburg” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Busch Gardens Williamsburg” ad case study report

If you want to check the best ad case study of other advertisers related to “Busch Gardens Williamsburg”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Busch Gardens Williamsburg”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.