Award-winning Case Study For Burlington Volkswagen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Burlington Volkswagen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Burlington Volkswagen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Burlington Volkswagen” through the method of adspy!

Burlington Volkswagen Facebook ad Introduction by ad spy method

“Burlington Volkswagen” introduction:From new and used vehicle sales, to parts and service, Burlington Volkswagen aims to provide a truly stellar automotive experience.

“Burlington Volkswagen” Facebook ads last run:2020-02-03 20:23:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Burlington Volkswagen” ads data to help “Burlington Volkswagen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Burlington Volkswagen”. In this report, we analyze in detail the best ad cases of “Burlington Volkswagen”.

Burlington Volkswagen Top3 Ads Case Study:

Advertisers Burlington Volkswagen Burlington Volkswagen Burlington Volkswagen
Ad title Up To $5,000 MINIMUM For Your Trade Burlington Volkswagen Up To $5,000 Minimum For ANY Trade
Ad text Looking to upgrade your tired old car? We will give you up to $5k minimum for your trade. Push ... Summer is almost here! Come checkout our 2019 Beetle Convertibles!!! #Beetle #Volkswagen #VWBeet... Thanks for visiting Burlington Volkswagen. Thinking of buying a VW? Great service, Better prices...
Ad format Image Image Image
Categories Car Dealership Car Dealership Car Dealership
Duration 158 days 1 days 158 days
Like 3 41 2

Burlington Volkswagen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Burlington Volkswagen” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Burlington Volkswagen” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Burlington Volkswagen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Up To $5,000 MINIMUM For Your Trade Burlington Volkswagen Up To $5,000 Minimum For ANY Trade
Ad text  Looking to upgrade your tired old car? We will give you up to $5k minimum for your trade. Push ...  Summer is almost here! Come checkout our 2019 Beetle Convertibles!!! #Beetle #Volkswagen #VWBeet...  Thanks for visiting Burlington Volkswagen. Thinking of buying a VW? Great service, Better prices...
Ad type  other  other  other
Ad word count 215  146  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Burlington Volkswagen”, the text type used is other to obtain the best ad performance. “Burlington Volkswagen” can use this copy style more. On the other hand, “Burlington Volkswagen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Burlington Volkswagen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Burlington Volkswagen” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Burlington Volkswagen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Burlington Volkswagen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Burlington Volkswagen” top 3 ads schedules are: 158 days,1 days, and 158 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Burlington Volkswagen”‘s top 1 ad duration is 158 days. Every advertisement has a life cycle.
“Burlington Volkswagen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Burlington Volkswagen” ad case study report

If you want to check the best ad case study of other advertisers related to “Burlington Volkswagen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Burlington Volkswagen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.