Award-winning Case Study For Burj Al Arab By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Burj Al Arab”, or large enterprises, they have established a Facebook page for advertising and promotion. “Burj Al Arab” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Burj Al Arab” through the method of adspy!

Burj Al Arab Facebook ad Introduction by ad spy method

“Burj Al Arab” introduction:The world's most luxurious hotel, with its iconic sail-shaped design, 24-carat gold leaf interior, helipad, nine dining and entertainment venues, and luxury leisure facility, The Terrace, it is the jewel in Dubai's crown.

“Burj Al Arab” Facebook ads last run:2020-02-14 07:13:04

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Burj Al Arab” ads data to help “Burj Al Arab” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Burj Al Arab”. In this report, we analyze in detail the best ad cases of “Burj Al Arab”.

Burj Al Arab Top3 Ads Case Study:

Advertisers Burj Al Arab Burj Al Arab Burj Al Arab
Ad title Роскошный отдых в Дубае Burj Al Arab Burj Al Arab
Ad text Идеальный отпуск в Дубае в самом знаменитом отеле мира с выгодой в 25%. وفر 20٪ عند إقامتك في أيقونة الفخامة العربية في دبي وإرتقي بتجربتك مع عرض سكان الإمارات الحصري. ا... Make your holiday dreams a reality with an unforgettable stay at Dubai’s most iconic hotel, inclu...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 19 days 50 days
Like 50 133 299

Burj Al Arab Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Burj Al Arab” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Burj Al Arab” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Burj Al Arab” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Роскошный отдых в Дубае Burj Al Arab Burj Al Arab
Ad text  Идеальный отпуск в Дубае в самом знаменитом отеле мира с выгодой в 25%.  وفر 20٪ عند إقامتك في أيقونة الفخامة العربية في دبي وإرتقي بتجربتك مع عرض سكان الإمارات الحصري. ا...  Make your holiday dreams a reality with an unforgettable stay at Dubai’s most iconic hotel, inclu...
Ad type  other  other  other
Ad word count 71  138  164

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Burj Al Arab”, the text type used is other to obtain the best ad performance. “Burj Al Arab” can use this copy style more. On the other hand, “Burj Al Arab” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Burj Al Arab” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Burj Al Arab” are:BOOK_TRAVEL,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Burj Al Arab” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Burj Al Arab” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Burj Al Arab” top 3 ads schedules are: 1 days,19 days, and 50 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Burj Al Arab”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Burj Al Arab” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Burj Al Arab” ad case study report

If you want to check the best ad case study of other advertisers related to “Burj Al Arab”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Burj Al Arab”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.