Award-winning Case Study For Burger on 16 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Burger on 16”, or large enterprises, they have established a Facebook page for advertising and promotion. “Burger on 16” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Burger on 16” through the method of adspy!

Burger on 16 Facebook ad Introduction by ad spy method

“Burger on 16” introduction:Official page for Burger on 16

“Burger on 16” Facebook ads last run:2020-02-22 17:20:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Burger on 16” ads data to help “Burger on 16” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Burger on 16”. In this report, we analyze in detail the best ad cases of “Burger on 16”.

Burger on 16 Top3 Ads Case Study:

Advertisers Burger on 16 Burger on 16 Burger on 16
Ad title Burger on 16 Burger on 16 Burger on 16 (@burgeron16) • Instagram photos and videos
Ad text Best Burger in Kuala Lumpur بهترین گریل برگر در کولالامپور  Best Burger in Town افضل برجر مشوي في ماليزيا  We wish you a Blessed Ramadan... Please come to try our burgers and enjoy the special promo durin...
Ad format Image Image Image
Categories other other Burger Restaurant
Duration 1 days 1 days 1 days
Like 5 124 0

Burger on 16 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Burger on 16” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Burger on 16” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Burger on 16” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Burger on 16 Burger on 16 Burger on 16 (@burgeron16) • Instagram photos and videos
Ad text  Best Burger in Kuala Lumpur بهترین گریل برگر در کولالامپور  Best Burger in Town افضل برجر مشوي في ماليزيا  We wish you a Blessed Ramadan... Please come to try our burgers and enjoy the special promo durin...
Ad type  other  other  other
Ad word count 60  49  506

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Burger on 16”, the text type used is other to obtain the best ad performance. “Burger on 16” can use this copy style more. On the other hand, “Burger on 16” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Burger on 16” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Burger on 16” are:LIKE_PAGE,LIKE_PAGE,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Burger on 16” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Burger on 16” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Burger on 16” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Burger on 16”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Burger on 16” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Burger on 16” ad case study report

If you want to check the best ad case study of other advertisers related to “Burger on 16”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Burger on 16”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.