Bupa Hong Kong 保柏 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Bupa Hong Kong 保柏” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Bupa Hong Kong 保柏” ads and analyzes advertising data to help “Bupa Hong Kong 保柏” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Bupa Hong Kong 保柏”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Bupa Hong Kong 保柏”.

Bupa Hong Kong 保柏 Facebook adspy

“Bupa Hong Kong 保柏” introduction:Bupa40多年嚟堅持專注醫療保險,革新推出多元化醫保,更提供一系列由醫生核實嘅健康知識! For more than 40 years, Bupa HK is focused on designing health insurance products and services that you can count on.

“Bupa Hong Kong 保柏” Facebook ads last run:2020-02-17 05:20:29

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Bupa Hong Kong 保柏 Bupa Hong Kong 保柏 Bupa Hong Kong 保柏
Ad title 全港最高保障額嘅自願醫保靈活計劃,即打2517 5193! 每年高達$3000萬保障額,即打2517 5193查詢! Bupa HERO全數賠償合資格醫療開支,即打2517 5193查詢!
Ad text 【萬眾期待】Bupa 全新自願醫保計劃 隆重登場! Bupa HERO 自願醫保計劃正式推出! 叫得做HERO,梗係與別不同啲啦~Bupa HERO 不但係全港最高保障... 【Bupa HERO 自願醫保守護你一家嘅健康!】 新嘅一年,一於幫家人買份醫保。有咩實用得過一份健康保障? 全新Bupa Hero自願醫保計劃全面保障你同家人嘅身心健康, 每年高達$3,00... 【冠絕全港】最高亞洲保障嘅自願醫保計劃 ! 有無諗過以一個可負擔嘅價錢, 就可以買到一份高質嘅醫保計劃? Bupa HERO 只需每月保費低至$311*,就可享每年高達$...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 10 days 1 days 1 days
Like 5 1 0

Bupa Hong Kong 保柏 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Bupa Hong Kong 保柏” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title全港最高保障額嘅自願醫保靈活計劃,即打2517 5193!每年高達$3000萬保障額,即打2517 5193查詢!Bupa HERO全數賠償合資格醫療開支,即打2517 5193查詢!
Ad text 【萬眾期待】Bupa 全新自願醫保計劃 隆重登場! Bupa HERO 自願醫保計劃正式推出! 叫得做HERO,梗係與別不同啲啦~Bupa HERO 不但係全港最高保障... 【Bupa HERO 自願醫保守護你一家嘅健康!】 新嘅一年,一於幫家人買份醫保。有咩實用得過一份健康保障? 全新Bupa Hero自願醫保計劃全面保障你同家人嘅身心健康, 每年高達$3,00... 【冠絕全港】最高亞洲保障嘅自願醫保計劃 ! 有無諗過以一個可負擔嘅價錢, 就可以買到一份高質嘅醫保計劃? Bupa HERO 只需每月保費低至$311*,就可享每年高達$...
Ad type other other other
Ad word count1114 1172 1189

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Bupa Hong Kong 保柏”, the text type used is other to obtain the best advertising results. “Bupa Hong Kong 保柏” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Bupa Hong Kong 保柏” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Bupa Hong Kong 保柏” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Bupa Hong Kong 保柏” When Facebook ads are placed on Facebook, the ad schedules are 10 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Bupa Hong Kong 保柏”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.