Award-winning Case Study For Build-A-Bear Workshop By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Build-A-Bear Workshop”, or large enterprises, they have established a Facebook page for advertising and promotion. “Build-A-Bear Workshop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Build-A-Bear Workshop” through the method of adspy!

Build-A-Bear Workshop Facebook ad Introduction by ad spy method

“Build-A-Bear Workshop” introduction:Bring imagination to life! Experience the Make-Your-Own fun by adding stuffing and taking part in our one-of-a-kind Heart Ceremony. Then personalize your furry friend with outfits, accessories, sounds & scents! It’s the most fun you’ll ever make®!

“Build-A-Bear Workshop” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Build-A-Bear Workshop” ads data to help “Build-A-Bear Workshop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Build-A-Bear Workshop”. In this report, we analyze in detail the best ad cases of “Build-A-Bear Workshop”.

Build-A-Bear Workshop Top3 Ads Case Study:

Advertisers Build-A-Bear Workshop Build-A-Bear Workshop Build-A-Bear Workshop
Ad title Discover Bear Hugs for Any Budget! Bring Your Furry Friend to the Movies! In Stores Only for a Limited Time!
Ad text GIFTS UNDER $25! From classic Valentine's Day gifts to unique furry friends, shop gifts for every... Star Wars: The Rise of Skywalker now in theaters! Take your furry friend to the movies, Shop onli... $8 DEALS IN-STORES NOW! Shop your heart out in time for Valentine’s Day with our GR8 Gifts Sale!
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 4082 1963 599

Build-A-Bear Workshop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Build-A-Bear Workshop” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Build-A-Bear Workshop” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Build-A-Bear Workshop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Discover Bear Hugs for Any Budget! Bring Your Furry Friend to the Movies! In Stores Only for a Limited Time!
Ad text  GIFTS UNDER $25! From classic Valentine's Day gifts to unique furry friends, shop gifts for every...  Star Wars: The Rise of Skywalker now in theaters! Take your furry friend to the movies, Shop onli...  $8 DEALS IN-STORES NOW! Shop your heart out in time for Valentine’s Day with our GR8 Gifts Sale!
Ad type  other  other  other
Ad word count 112  118  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Build-A-Bear Workshop”, the text type used is other to obtain the best ad performance. “Build-A-Bear Workshop” can use this copy style more. On the other hand, “Build-A-Bear Workshop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Build-A-Bear Workshop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Build-A-Bear Workshop” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Build-A-Bear Workshop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Build-A-Bear Workshop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Build-A-Bear Workshop” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Build-A-Bear Workshop”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Build-A-Bear Workshop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Build-A-Bear Workshop” ad case study report

If you want to check the best ad case study of other advertisers related to “Build-A-Bear Workshop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Build-A-Bear Workshop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.