Award-winning Case Study For Buenos New Chess By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Buenos New Chess”, or large enterprises, they have established a Facebook page for advertising and promotion. “Buenos New Chess” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Buenos New Chess” through the method of adspy!

Buenos New Chess Facebook ad Introduction by ad spy method

“Buenos New Chess” introduction:A free app to play chess alone or with other users online. Download FREE...

“Buenos New Chess” Facebook ads last run:2020-02-19 21:42:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Buenos New Chess” ads data to help “Buenos New Chess” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Buenos New Chess”. In this report, we analyze in detail the best ad cases of “Buenos New Chess”.

Buenos New Chess Top3 Ads Case Study:

Advertisers Buenos New Chess Buenos New Chess Buenos New Chess
Ad title Buenos New Chess (FREE) Buenos New Chess (FREE) Free Bueno New Chess
Ad text Most can't beat Level 7! Most can't beat Level 7! 10 Levels! How many can you beat?
Ad format Image Image Image
Categories other other App Page
Duration 1 days 1 days 126 days
Like 1122 17 0

Buenos New Chess Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Buenos New Chess” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Buenos New Chess” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Buenos New Chess” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Buenos New Chess (FREE) Buenos New Chess (FREE) Free Bueno New Chess
Ad text  Most can't beat Level 7!  Most can't beat Level 7!  10 Levels! How many can you beat?
Ad type  other  other  other
Ad word count 24  24  34

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Buenos New Chess”, the text type used is other to obtain the best ad performance. “Buenos New Chess” can use this copy style more. On the other hand, “Buenos New Chess” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Buenos New Chess” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Buenos New Chess” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Buenos New Chess” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Buenos New Chess” top 3 ads schedules are: 1 days,1 days, and 126 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Buenos New Chess”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Buenos New Chess” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Buenos New Chess” ad case study report

If you want to check the best ad case study of other advertisers related to “Buenos New Chess”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Buenos New Chess”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.