Award-winning Case Study For Brown Motors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brown Motors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brown Motors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brown Motors” through the method of adspy!

Brown Motors Facebook ad Introduction by ad spy method

“Brown Motors” introduction:Brown Chrysler/Dodge/Jeep/Ram Has 2 Greenfield locations: Sales 399 Federal St; 413-772-2117 Service 39 Beacon St 413-772-2118

“Brown Motors” Facebook ads last run:2020-02-21 07:14:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brown Motors” ads data to help “Brown Motors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brown Motors”. In this report, we analyze in detail the best ad cases of “Brown Motors”.

Brown Motors Top3 Ads Case Study:

Advertisers Brown Motors Brown Motors Brown Motors
Ad title TIRES!? Ya, we do that! Every 2018 at Employee Price AUTO DETAILING SPECIAL - $25 OFF 5-STAR*
Ad text Great new tire deals, all major brands, great local prices and best mounting and alignment equipm... Chrysler Dodge Jeep Ram Headquarters! Never, ever undersold! LIMITED TIME SAVINGS ON OUR COMPLETE DETAILING OPTION! exp. 10/31
Ad format Image Image Image
Categories Car Dealership Car Dealership Car Dealership
Duration 26 days 26 days 43 days
Like 3 2 11

Brown Motors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brown Motors” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brown Motors” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brown Motors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title TIRES!? Ya, we do that! Every 2018 at Employee Price AUTO DETAILING SPECIAL - $25 OFF 5-STAR*
Ad text  Great new tire deals, all major brands, great local prices and best mounting and alignment equipm...  Chrysler Dodge Jeep Ram Headquarters! Never, ever undersold!  LIMITED TIME SAVINGS ON OUR COMPLETE DETAILING OPTION! exp. 10/31
Ad type  other  other  other
Ad word count 105  60  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brown Motors”, the text type used is other to obtain the best ad performance. “Brown Motors” can use this copy style more. On the other hand, “Brown Motors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brown Motors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brown Motors” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Brown Motors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brown Motors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brown Motors” top 3 ads schedules are: 26 days,26 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brown Motors”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Brown Motors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brown Motors” ad case study report

If you want to check the best ad case study of other advertisers related to “Brown Motors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brown Motors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.