Award-winning Case Study For Brooks Running By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brooks Running”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brooks Running” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brooks Running” through the method of adspy!

Brooks Running Facebook ad Introduction by ad spy method

“Brooks Running” introduction:The World's Finest Running Shoes. Since 1914. Premium-Laufschuhe und Laufbekleidung für alle Läufer, um für jeden Run bestens gerüstet zu sein. Run Happy!

“Brooks Running” Facebook ads last run:2020-02-17 09:28:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brooks Running” ads data to help “Brooks Running” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brooks Running”. In this report, we analyze in detail the best ad cases of “Brooks Running”.

Brooks Running Top3 Ads Case Study:

Advertisers Brooks Running Brooks Running Brooks Running
Ad title Brooks Athlet Tobi Blum Ricochet jetzt nur 98 € Run in Brooks Ghost 12
Ad text Mit 17 noch Laufmuffel – mit 23 Köln-Marathon-Gewinner (2018) . Wird 2020 auch dein Laufjahr? #my... Bis zu 30% Rabatt beim Brooks Winter Sale. Shoppe jetzt, während die Angebote verfügbar sind. Der neue Brooks Ghost 12. Die optimale Kombination aus Komfort und Performance, in die du dich di...
Ad format Carousel Image Carousel
Categories other other other
Duration 19 days 1 days 1 days
Like 96 3 6

Brooks Running Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brooks Running” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brooks Running” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brooks Running” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Brooks Athlet Tobi Blum Ricochet jetzt nur 98 € Run in Brooks Ghost 12
Ad text  Mit 17 noch Laufmuffel – mit 23 Köln-Marathon-Gewinner (2018) . Wird 2020 auch dein Laufjahr? #my...  Bis zu 30% Rabatt beim Brooks Winter Sale. Shoppe jetzt, während die Angebote verfügbar sind.  Der neue Brooks Ghost 12. Die optimale Kombination aus Komfort und Performance, in die du dich di...
Ad type  other  other  other
Ad word count 110  93  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brooks Running”, the text type used is other to obtain the best ad performance. “Brooks Running” can use this copy style more. On the other hand, “Brooks Running” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brooks Running” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brooks Running” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Brooks Running” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brooks Running” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brooks Running” top 3 ads schedules are: 19 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brooks Running”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Brooks Running” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brooks Running” ad case study report

If you want to check the best ad case study of other advertisers related to “Brooks Running”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brooks Running”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.