Award-winning Case Study For Brooklyn Public Library By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brooklyn Public Library”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brooklyn Public Library” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brooklyn Public Library” through the method of adspy!

Brooklyn Public Library Facebook ad Introduction by ad spy method

“Brooklyn Public Library” introduction:An independent library system for the 2.5 million residents of Brooklyn and the 5th largest library system in the United States.

“Brooklyn Public Library” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brooklyn Public Library” ads data to help “Brooklyn Public Library” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brooklyn Public Library”. In this report, we analyze in detail the best ad cases of “Brooklyn Public Library”.

Brooklyn Public Library Top3 Ads Case Study:

Advertisers Brooklyn Public Library Brooklyn Public Library Brooklyn Public Library
Ad title Brooklyn Public Library Brooklyn Public Library Teens & Young Adults
Ad text For singing, dancing, clapping, and stomping that won’t bother your neighbors. #ForBrooklyn For getting out and finding new ways to laugh and learn. Explore free activities and programs for... For help with that one subject. Yeah, you know the one. #ForBrooklyn
Ad format Carousel Carousel Image
Categories Library Library Library
Duration 15 days 15 days 15 days
Like 0 0 0

Brooklyn Public Library Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brooklyn Public Library” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brooklyn Public Library” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brooklyn Public Library” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Brooklyn Public Library Brooklyn Public Library Teens & Young Adults
Ad text  For singing, dancing, clapping, and stomping that won’t bother your neighbors. #ForBrooklyn  For getting out and finding new ways to laugh and learn. Explore free activities and programs for...  For help with that one subject. Yeah, you know the one. #ForBrooklyn
Ad type  other  other  other
Ad word count 91  132  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brooklyn Public Library”, the text type used is other to obtain the best ad performance. “Brooklyn Public Library” can use this copy style more. On the other hand, “Brooklyn Public Library” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brooklyn Public Library” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brooklyn Public Library” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Brooklyn Public Library” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brooklyn Public Library” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brooklyn Public Library” top 3 ads schedules are: 15 days,15 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brooklyn Public Library”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Brooklyn Public Library” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brooklyn Public Library” ad case study report

If you want to check the best ad case study of other advertisers related to “Brooklyn Public Library”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brooklyn Public Library”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.