Award-winning Case Study For Broadway Pizza By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Broadway Pizza”, or large enterprises, they have established a Facebook page for advertising and promotion. “Broadway Pizza” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Broadway Pizza” through the method of adspy!

Broadway Pizza Facebook ad Introduction by ad spy method

“Broadway Pizza” introduction:Like Broadway Musical is an expression of feelings, thoughts and emotions, Broadway Pizza is an expression of true love for the flavors, aroma and the art of Pizza making.

“Broadway Pizza” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Broadway Pizza” ads data to help “Broadway Pizza” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Broadway Pizza”. In this report, we analyze in detail the best ad cases of “Broadway Pizza”.

Broadway Pizza Top3 Ads Case Study:

Advertisers Broadway Pizza Broadway Pizza Broadway Pizza
Ad title Broadway Pizza | Flat 30% OFF Broadway Pizza | Flat 30% OFF Ảnh từ bài viết của Broadway Pizza
Ad text Order Broadway's mouthwatering pizza at a FLAT 30% OFF. Exclusively available for online orders. Order Broadway's mouthwatering pizza at a FLAT 30% OFF. Exclusively available for online orders. The midnight hunger pangs must be dealt with the cheesiest way possible! Presenting Broadway's Mi...
Ad format Video Video Image
Categories other other other
Duration 1 days 2 days 20 days
Like 11 21 563

Broadway Pizza Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Broadway Pizza” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Broadway Pizza” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Broadway Pizza” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Broadway Pizza | Flat 30% OFF Broadway Pizza | Flat 30% OFF Ảnh từ bài viết của Broadway Pizza
Ad text  Order Broadway's mouthwatering pizza at a FLAT 30% OFF. Exclusively available for online orders.  Order Broadway's mouthwatering pizza at a FLAT 30% OFF. Exclusively available for online orders.  The midnight hunger pangs must be dealt with the cheesiest way possible! Presenting Broadway's Mi...
Ad type  other  other  other
Ad word count 96  96  382

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Broadway Pizza”, the text type used is other to obtain the best ad performance. “Broadway Pizza” can use this copy style more. On the other hand, “Broadway Pizza” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Broadway Pizza” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Broadway Pizza” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Broadway Pizza” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Broadway Pizza” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Broadway Pizza” top 3 ads schedules are: 1 days,2 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Broadway Pizza”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Broadway Pizza” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Broadway Pizza” ad case study report

If you want to check the best ad case study of other advertisers related to “Broadway Pizza”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Broadway Pizza”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.