Award-winning Case Study For Broadway Homes By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Broadway Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Broadway Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Broadway Homes” through the method of adspy!

Broadway Homes Facebook ad Introduction by ad spy method

“Broadway Homes” introduction:Life's Better With A Second Storey

“Broadway Homes” Facebook ads last run:2020-02-21 11:56:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Broadway Homes” ads data to help “Broadway Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Broadway Homes”. In this report, we analyze in detail the best ad cases of “Broadway Homes”.

Broadway Homes Top3 Ads Case Study:

 1st2nd3rd
Advertisers Broadway Homes Broadway Homes Broadway Homes
Ad title Your home, your way Your home, your way Your home, your way
Ad text Multi-award winning 2-storey luxury from $279,000 to $1 million plus. Choose your budget but neve... Multi-award winning 2-storey luxury from $279,000 to $1 million plus. Discover the possibilities ... With over 20 years experience in building award-winning 2-storey luxury homes, at Broadway Homes ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Carousel
Categories Company Company Company
Duration 61 days 61 days 61 days
Like 2 1 5

Broadway Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Broadway Homes” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Broadway Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Broadway Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Your home, your way Your home, your way Your home, your way
Ad text  Multi-award winning 2-storey luxury from $279,000 to $1 million plus. Choose your budget but neve...  Multi-award winning 2-storey luxury from $279,000 to $1 million plus. Discover the possibilities ...  With over 20 years experience in building award-winning 2-storey luxury homes, at Broadway Homes ...
Ad type  other  other  other
Ad word count 151  154  149

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Broadway Homes”, the text type used is other to obtain the best ad performance. “Broadway Homes” can use this copy style more. On the other hand, “Broadway Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Broadway Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Broadway Homes” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Broadway Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Broadway Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Broadway Homes” top 3 ads schedules are: 61 days,61 days, and 61 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Broadway Homes”‘s top 1 ad duration is 61 days. Every advertisement has a life cycle.
“Broadway Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Broadway Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Broadway Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Broadway Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.