Award-winning Case Study For British Council UAE By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “British Council UAE”, or large enterprises, they have established a Facebook page for advertising and promotion. “British Council UAE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “British Council UAE” through the method of adspy!

British Council UAE Facebook ad Introduction by ad spy method

“British Council UAE” introduction:The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

“British Council UAE” Facebook ads last run:2020-02-17 08:40:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “British Council UAE” ads data to help “British Council UAE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “British Council UAE”. In this report, we analyze in detail the best ad cases of “British Council UAE”.

British Council UAE Top3 Ads Case Study:

Advertisers British Council UAE British Council UAE British Council UAE
Ad title Creating opportunities Choose what works for you اختبر مستواك على الانترنت
Ad text Take your test at the Al Ain University and apply for the IELTS Prize. Save AED500 on an IELTS course or get a 6-hour writing workshop for FREE! كن أفضل ما يمكنك أن تكون في عام 2020. احجز امتحان تحديد مستوى و ابدأ التعلم اليوم
Ad format Image Image Video
Categories other other other
Duration 7 days 1 days 1 days
Like 142 5 8

British Council UAE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “British Council UAE” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“British Council UAE” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “British Council UAE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Creating opportunities Choose what works for you اختبر مستواك على الانترنت
Ad text  Take your test at the Al Ain University and apply for the IELTS Prize.  Save AED500 on an IELTS course or get a 6-hour writing workshop for FREE!  كن أفضل ما يمكنك أن تكون في عام 2020. احجز امتحان تحديد مستوى و ابدأ التعلم اليوم
Ad type  other  other  other
Ad word count 70  73  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “British Council UAE”, the text type used is other to obtain the best ad performance. “British Council UAE” can use this copy style more. On the other hand, “British Council UAE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “British Council UAE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “British Council UAE” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “British Council UAE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “British Council UAE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “British Council UAE” top 3 ads schedules are: 7 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “British Council UAE”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“British Council UAE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “British Council UAE” ad case study report

If you want to check the best ad case study of other advertisers related to “British Council UAE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “British Council UAE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.