Award-winning Case Study For British Council Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “British Council Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “British Council Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “British Council Hong Kong” through the method of adspy!

British Council Hong Kong Facebook ad Introduction by ad spy method

“British Council Hong Kong” introduction:The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

“British Council Hong Kong” Facebook ads last run:2020-02-14 09:49:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “British Council Hong Kong” ads data to help “British Council Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “British Council Hong Kong”. In this report, we analyze in detail the best ad cases of “British Council Hong Kong”.

British Council Hong Kong Top3 Ads Case Study:

Advertisers British Council Hong Kong British Council Hong Kong British Council Hong Kong
Ad title 立即預約免費英語水平測試 (29/2截止) 立即預約免費課程諮詢或拼音評核試!(2月29日截止) 立即預約免費英語水平測試 (31/1截止)
Ad text 🤩報讀優惠:同時報讀4個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 倒數考IELTS 嘅日子,只係得番幾個星期,但個別考卷仲未達標? IELTS Coach應... 【#停課不停學】讓孩子安在家中測試英文!‍♂️‍♀️ 即Click預約免費課程諮詢或拼音評核試(2月29日截止)!而家係屋企都可以了解佢的英文程度去到咩水平! #指定信用卡95折* #英國... 🤩 課程優惠:同時報讀3個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 全新IELTS應試技巧課程,專為應考通用模式考試的學生而設,有專業導師教你取得高分的要...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 5 9 11

British Council Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “British Council Hong Kong” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“British Council Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “British Council Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 立即預約免費英語水平測試 (29/2截止) 立即預約免費課程諮詢或拼音評核試!(2月29日截止) 立即預約免費英語水平測試 (31/1截止)
Ad text  🤩報讀優惠:同時報讀4個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 倒數考IELTS 嘅日子,只係得番幾個星期,但個別考卷仲未達標? IELTS Coach應...  【#停課不停學】讓孩子安在家中測試英文!‍♂️‍♀️ 即Click預約免費課程諮詢或拼音評核試(2月29日截止)!而家係屋企都可以了解佢的英文程度去到咩水平! #指定信用卡95折* #英國...  🤩 課程優惠:同時報讀3個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 全新IELTS應試技巧課程,專為應考通用模式考試的學生而設,有專業導師教你取得高分的要...
Ad type  other  other  other
Ad word count 247  435  185

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “British Council Hong Kong”, the text type used is other to obtain the best ad performance. “British Council Hong Kong” can use this copy style more. On the other hand, “British Council Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “British Council Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “British Council Hong Kong” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “British Council Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “British Council Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “British Council Hong Kong” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “British Council Hong Kong”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“British Council Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “British Council Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “British Council Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “British Council Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.