British Council Hong Kong Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “British Council Hong Kong” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “British Council Hong Kong” ads and analyzes advertising data to help “British Council Hong Kong” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “British Council Hong Kong”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “British Council Hong Kong”.

British Council Hong Kong Facebook adspy

“British Council Hong Kong” introduction:The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

“British Council Hong Kong” Facebook ads last run:2020-02-14 09:49:21

Top3 Advertising Case Study:

Advertisers British Council Hong Kong British Council Hong Kong British Council Hong Kong
Ad title 立即預約免費英語水平測試 (29/2截止) 立即預約免費課程諮詢或拼音評核試!(2月29日截止) 立即預約免費英語水平測試 (31/1截止)
Ad text 🤩報讀優惠:同時報讀4個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 倒數考IELTS 嘅日子,只係得番幾個星期,但個別考卷仲未達標? IELTS Coach應... 【#停課不停學】讓孩子安在家中測試英文!‍♂️‍♀️ 即Click預約免費課程諮詢或拼音評核試(2月29日截止)!而家係屋企都可以了解佢的英文程度去到咩水平! #指定信用卡95折* #英國... 🤩 課程優惠:同時報讀3個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 全新IELTS應試技巧課程,專為應考通用模式考試的學生而設,有專業導師教你取得高分的要...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 5 9 11

British Council Hong Kong facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “British Council Hong Kong” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

Ad title立即預約免費英語水平測試 (29/2截止)立即預約免費課程諮詢或拼音評核試!(2月29日截止)立即預約免費英語水平測試 (31/1截止)
Ad text 🤩報讀優惠:同時報讀4個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 倒數考IELTS 嘅日子,只係得番幾個星期,但個別考卷仲未達標? IELTS Coach應... 【#停課不停學】讓孩子安在家中測試英文!‍♂️‍♀️ 即Click預約免費課程諮詢或拼音評核試(2月29日截止)!而家係屋企都可以了解佢的英文程度去到咩水平! #指定信用卡95折* #英國... 🤩 課程優惠:同時報讀3個單元可享75折+免費IELTS模擬考試及一天工作坊 (總值HK$4,030)* 全新IELTS應試技巧課程,專為應考通用模式考試的學生而設,有專業導師教你取得高分的要...
Ad type other other other
Ad word count247 435 185

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “British Council Hong Kong”, the text type used is other to obtain the best advertising results. “British Council Hong Kong” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “British Council Hong Kong” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “British Council Hong Kong” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“British Council Hong Kong” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “British Council Hong Kong”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.