Award-winning Case Study For British Council España By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “British Council España”, or large enterprises, they have established a Facebook page for advertising and promotion. “British Council España” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “British Council España” through the method of adspy!

British Council España Facebook ad Introduction by ad spy method

“British Council España” introduction:Últimos eventos y actividades del British Council en España. British Council, Pº General Martínez Campos 31, 28010 Madrid.

“British Council España” Facebook ads last run:2020-01-19 19:39:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “British Council España” ads data to help “British Council España” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “British Council España”. In this report, we analyze in detail the best ad cases of “British Council España”.

British Council España Top3 Ads Case Study:

Advertisers British Council España British Council España British Council España
Ad title British Council España Vocabulary Challenge Vocabulary Challenge
Ad text Con motivo de nuestro 80 aniversario en el Colegio Británico ofrecemos 8 premios para 8 alumnos e... ¿Cuántas palabras conoces en inglés? Pon a prueba tus conocimientos de vocabulario mientras contr... ¿Cuántas palabras conoces en inglés? Pon a prueba tus conocimientos de vocabulario mientras contr...
Ad format Carousel Image Image
Categories other other other
Duration 7 days 3 days 4 days
Like 519 94 19

British Council España Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “British Council España” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“British Council España” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “British Council España” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title British Council España Vocabulary Challenge Vocabulary Challenge
Ad text  Con motivo de nuestro 80 aniversario en el Colegio Británico ofrecemos 8 premios para 8 alumnos e...  ¿Cuántas palabras conoces en inglés? Pon a prueba tus conocimientos de vocabulario mientras contr...  ¿Cuántas palabras conoces en inglés? Pon a prueba tus conocimientos de vocabulario mientras contr...
Ad type  other  other  other
Ad word count 220  296  296

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “British Council España”, the text type used is other to obtain the best ad performance. “British Council España” can use this copy style more. On the other hand, “British Council España” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “British Council España” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “British Council España” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “British Council España” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “British Council España” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “British Council España” top 3 ads schedules are: 7 days,3 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “British Council España”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“British Council España” should put ads in the best time period, so that ads get the most value in a limited time.

Related “British Council España” ad case study report

If you want to check the best ad case study of other advertisers related to “British Council España”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “British Council España”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.