Award-winning Case Study For Brisbane Lions By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brisbane Lions”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brisbane Lions” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brisbane Lions” through the method of adspy!

Brisbane Lions Facebook ad Introduction by ad spy method

“Brisbane Lions” introduction:Head to www.lions.com.au for the latest Brisbane Lions news and videos. Go Lions!

“Brisbane Lions” Facebook ads last run:2020-02-04 08:54:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brisbane Lions” ads data to help “Brisbane Lions” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brisbane Lions”. In this report, we analyze in detail the best ad cases of “Brisbane Lions”.

Brisbane Lions Top3 Ads Case Study:

 1st2nd3rd
Advertisers Brisbane Lions Brisbane Lions Brisbane Lions
Ad title صور من منشور ‏‎Brisbane Lions‎‏ GET TICKETS: Lions v Western Bulldogs SUNS v Lions | Get Tickets
Ad text The boys swapped the Sherrin for a Mikasa this morning #UNCAGED WHAT! You haven’t got your seats for Sunday’s game!? Name and shame a mate still to buy tickets!  QClash17…Challenge Accepted SUNS! Be there to celebrate 150 games of the Magician!
CTA type N/A BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories other other Sports Team
Duration 1 days 2 days 1 days
Like 230 374 206

Brisbane Lions Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brisbane Lions” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brisbane Lions” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brisbane Lions” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title صور من منشور ‏‎Brisbane Lions‎‏ GET TICKETS: Lions v Western Bulldogs SUNS v Lions | Get Tickets
Ad text  The boys swapped the Sherrin for a Mikasa this morning #UNCAGED  WHAT! You haven’t got your seats for Sunday’s game!? Name and shame a mate still to buy tickets!  QClash17…Challenge Accepted SUNS! Be there to celebrate 150 games of the Magician!
Ad type  other  other  other
Ad word count 65  98  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brisbane Lions”, the text type used is other to obtain the best ad performance. “Brisbane Lions” can use this copy style more. On the other hand, “Brisbane Lions” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brisbane Lions” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brisbane Lions” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Brisbane Lions” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brisbane Lions” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brisbane Lions” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brisbane Lions”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Brisbane Lions” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brisbane Lions” ad case study report

If you want to check the best ad case study of other advertisers related to “Brisbane Lions”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brisbane Lions”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.