Award-winning Case Study For Brighton School of Business and Management By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brighton School of Business and Management”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brighton School of Business and Management” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brighton School of Business and Management” through the method of adspy!

Brighton School of Business and Management Facebook ad Introduction by ad spy method

“Brighton School of Business and Management” introduction:Online Distance Learning Company - specialising in Management and Business UK accredited qualifications. www.brightonsbm.com. http://twitter.com/BrightonSBM

“Brighton School of Business and Management” Facebook ads last run:2020-02-25 08:30:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brighton School of Business and Management” ads data to help “Brighton School of Business and Management” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brighton School of Business and Management”. In this report, we analyze in detail the best ad cases of “Brighton School of Business and Management”.

Brighton School of Business and Management Top3 Ads Case Study:

 1st2nd3rd
Advertisers Brighton School of Business and Management Brighton School of Business and Management Brighton School of Business and Management
Ad title CMI Accredited Project Management advanced online course BA (Hons) Business Human Resources Top-Up Pearson HND in Business and Human Resources
Ad text Improve your project management skills through online distance learning Turn your HND into a university degree through online distance learning A more affordable approach to a university degree
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Education Education Education
Duration 35 days 35 days 35 days
Like 14 4 12

Brighton School of Business and Management Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brighton School of Business and Management” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brighton School of Business and Management” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brighton School of Business and Management” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title CMI Accredited Project Management advanced online course BA (Hons) Business Human Resources Top-Up Pearson HND in Business and Human Resources
Ad text  Improve your project management skills through online distance learning  Turn your HND into a university degree through online distance learning  A more affordable approach to a university degree
Ad type  other  other  other
Ad word count 71  71  49

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brighton School of Business and Management”, the text type used is other to obtain the best ad performance. “Brighton School of Business and Management” can use this copy style more. On the other hand, “Brighton School of Business and Management” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brighton School of Business and Management” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brighton School of Business and Management” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Brighton School of Business and Management” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brighton School of Business and Management” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brighton School of Business and Management” top 3 ads schedules are: 35 days,35 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brighton School of Business and Management”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Brighton School of Business and Management” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brighton School of Business and Management” ad case study report

If you want to check the best ad case study of other advertisers related to “Brighton School of Business and Management”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brighton School of Business and Management”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.