Award-winning Case Study For Bright Bricks By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bright Bricks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bright Bricks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bright Bricks” through the method of adspy!

Bright Bricks Facebook ad Introduction by ad spy method

“Bright Bricks” introduction:We build custom LEGO brick creations for customers all over the world.

“Bright Bricks” Facebook ads last run:2020-02-21 18:48:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bright Bricks” ads data to help “Bright Bricks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bright Bricks”. In this report, we analyze in detail the best ad cases of “Bright Bricks”.

Bright Bricks Top3 Ads Case Study:

Advertisers Bright Bricks Bright Bricks Bright Bricks
Ad title Great Brick Adventure - Be Creative With LEGO® Bricks Great Brick Adventure - Be Creative With LEGO® Bricks LEGO Building Jobs
Ad text Announcing the Great Brick Adventure! Come and join us at Harrogate Convention Centre between Aug... The Great Brick Adventure is a show from the UK’s largest LEGO brick building company! At Sandown... We are recruiting! An exciting opportunity has arisen for a Shows & Events Manager to join our Sh...
Ad format Image Image Image
Categories Company Company Company
Duration 26 days 22 days 1 days
Like 17 32 44

Bright Bricks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bright Bricks” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bright Bricks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bright Bricks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Great Brick Adventure - Be Creative With LEGO® Bricks Great Brick Adventure - Be Creative With LEGO® Bricks LEGO Building Jobs
Ad text  Announcing the Great Brick Adventure! Come and join us at Harrogate Convention Centre between Aug...  The Great Brick Adventure is a show from the UK’s largest LEGO brick building company! At Sandown...  We are recruiting! An exciting opportunity has arisen for a Shows & Events Manager to join our Sh...
Ad type  other  other  other
Ad word count 261  479  216

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bright Bricks”, the text type used is other to obtain the best ad performance. “Bright Bricks” can use this copy style more. On the other hand, “Bright Bricks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bright Bricks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bright Bricks” are:BUY_TICKETS,BUY_TICKETS,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Bright Bricks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bright Bricks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bright Bricks” top 3 ads schedules are: 26 days,22 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bright Bricks”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Bright Bricks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bright Bricks” ad case study report

If you want to check the best ad case study of other advertisers related to “Bright Bricks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bright Bricks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.