Award-winning Case Study For Brand Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brand Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brand Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brand Hong Kong” through the method of adspy!

Brand Hong Kong Facebook ad Introduction by ad spy method

“Brand Hong Kong” introduction:Brand Hong Kong is a city branding platform promoting Hong Kong as Asia's world city.

“Brand Hong Kong” Facebook ads last run:2020-02-17 05:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brand Hong Kong” ads data to help “Brand Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brand Hong Kong”. In this report, we analyze in detail the best ad cases of “Brand Hong Kong”.

Brand Hong Kong Top3 Ads Case Study:

Advertisers Brand Hong Kong Brand Hong Kong Brand Hong Kong
Ad title Photos from Brand Hong Kong's post Brand Hong Kong صور من منشور ‏‎Brand Hong Kong‎‏
Ad text POSTIES WORKING FULL SPEED TO DELIVER FOR HK Hong Kong postal staff have been fully mobilised, ... HONGKONG POST PUSHING THE ENVELOPE FOR URGENT DELIVERIES Postal workers in Hong Kong are going t... HK POLYU LEADS RACE TO DETECT INFECTIOUS DISEASES Researchers at The Hong Kong Polytechnic Unive...
CTA type N/A N/A N/A
Ad format Image Video Image
Categories other other other
Duration 3 days 1 days 1 days
Like 323 734 296

Brand Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brand Hong Kong” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brand Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brand Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Brand Hong Kong's post Brand Hong Kong صور من منشور ‏‎Brand Hong Kong‎‏
Ad text  POSTIES WORKING FULL SPEED TO DELIVER FOR HK Hong Kong postal staff have been fully mobilised, ...  HONGKONG POST PUSHING THE ENVELOPE FOR URGENT DELIVERIES Postal workers in Hong Kong are going t...  HK POLYU LEADS RACE TO DETECT INFECTIOUS DISEASES Researchers at The Hong Kong Polytechnic Unive...
Ad type  other  other  other
Ad word count 840  646  659

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brand Hong Kong”, the text type used is other to obtain the best ad performance. “Brand Hong Kong” can use this copy style more. On the other hand, “Brand Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brand Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brand Hong Kong” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Brand Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brand Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brand Hong Kong” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brand Hong Kong”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Brand Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brand Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “Brand Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brand Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.