Award-winning Case Study For Brand Discover By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Brand Discover”, or large enterprises, they have established a Facebook page for advertising and promotion. “Brand Discover” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Brand Discover” through the method of adspy!

Brand Discover Facebook ad Introduction by ad spy method

“Brand Discover” introduction:Brand Discover is a publication by Fairfax Media that allows brands to share their expertise with readers.

“Brand Discover” Facebook ads last run:2020-02-11 01:33:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Brand Discover” ads data to help “Brand Discover” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Brand Discover”. In this report, we analyze in detail the best ad cases of “Brand Discover”.

Brand Discover Top3 Ads Case Study:

 1st2nd3rd
Advertisers Brand Discover Brand Discover Brand Discover
Ad title 2016 Adelaide Festival African & ME Family memories begin here
Ad text Go Mad in Adelaide this Festival Season Our South Australian Top 10 Unique Food Experiences Our Guides to your South Australian Adventure
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 19 days 19 days 19 days
Like 1 12 5

Brand Discover Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Brand Discover” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Brand Discover” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Brand Discover” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2016 Adelaide Festival African & ME Family memories begin here
Ad text  Go Mad in Adelaide this Festival Season  Our South Australian Top 10 Unique Food Experiences  Our Guides to your South Australian Adventure
Ad type  other  other  other
Ad word count 39  51  45

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Brand Discover”, the text type used is other to obtain the best ad performance. “Brand Discover” can use this copy style more. On the other hand, “Brand Discover” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Brand Discover” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Brand Discover” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Brand Discover” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Brand Discover” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Brand Discover” top 3 ads schedules are: 19 days,19 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Brand Discover”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Brand Discover” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Brand Discover” ad case study report

If you want to check the best ad case study of other advertisers related to “Brand Discover”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Brand Discover”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.