Award-winning Case Study For Bowl Lab By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bowl Lab”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bowl Lab” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bowl Lab” through the method of adspy!

Bowl Lab Facebook ad Introduction by ad spy method

“Bowl Lab” introduction:Using a bowl, you can eat abundantly and efficiently. Bowl Lab aims to share with you innovative ways of enjoying a bowl. The bowl of fresh, healthy and delicious ingredients! We have come up with three ways for you to enjoy the bowl at Bowl Lab

“Bowl Lab” Facebook ads last run:2020-02-17 07:44:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bowl Lab” ads data to help “Bowl Lab” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bowl Lab”. In this report, we analyze in detail the best ad cases of “Bowl Lab”.

Bowl Lab Top3 Ads Case Study:

 1st2nd3rd
Advertisers Bowl Lab Bowl Lab Bowl Lab
Ad title Bowl Lab #1 Poké Bowl / Açaí in ATL (@bowllab) • Instagram photos and videos #1 Poké Bowl / Açaí in ATL (@bowllab) • Instagram photos and videos
Ad text Using a bowl, you can eat abundantly and efficiently. Bowl Lab aims to share with you innovative ... Sunny day with Sunny salmon bowl 🤙 - Experiment Your Own Bowl. - #atlanta #georgia #atl #food #fo... Life is simple when everything is fresh ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3621 Vinings Slope SE, ...
CTA type GET_DIRECTIONS VIEW_INSTAGRAM_PROFILE VIEW_INSTAGRAM_PROFILE
Ad format Image Image Image
Categories Seafood Restaurant Seafood Restaurant Seafood Restaurant
Duration 291 days 1 days 1 days
Like 6 0 0

Bowl Lab Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bowl Lab” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bowl Lab” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bowl Lab” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bowl Lab #1 Poké Bowl / Açaí in ATL (@bowllab) • Instagram photos and videos #1 Poké Bowl / Açaí in ATL (@bowllab) • Instagram photos and videos
Ad text  Using a bowl, you can eat abundantly and efficiently. Bowl Lab aims to share with you innovative ...  Sunny day with Sunny salmon bowl 🤙 - Experiment Your Own Bowl. - #atlanta #georgia #atl #food #fo...  Life is simple when everything is fresh ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3621 Vinings Slope SE, ...
Ad type  other  other  other
Ad word count 245  319  424

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bowl Lab”, the text type used is other to obtain the best ad performance. “Bowl Lab” can use this copy style more. On the other hand, “Bowl Lab” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bowl Lab” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bowl Lab” are:GET_DIRECTIONS,VIEW_INSTAGRAM_PROFILE,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Bowl Lab” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bowl Lab” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bowl Lab” top 3 ads schedules are: 291 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bowl Lab”‘s top 1 ad duration is 291 days. Every advertisement has a life cycle.
“Bowl Lab” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bowl Lab” ad case study report

If you want to check the best ad case study of other advertisers related to “Bowl Lab”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bowl Lab”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.