Award-winning Case Study For Bouygues Immobilier By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bouygues Immobilier”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bouygues Immobilier” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bouygues Immobilier” through the method of adspy!

Bouygues Immobilier Facebook ad Introduction by ad spy method

“Bouygues Immobilier” introduction:Echangez et suivez l’actualité de l’immobilier neuf sur Facebook avec Bouygues Immobilier !

“Bouygues Immobilier” Facebook ads last run:2020-02-17 05:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bouygues Immobilier” ads data to help “Bouygues Immobilier” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bouygues Immobilier”. In this report, we analyze in detail the best ad cases of “Bouygues Immobilier”.

Bouygues Immobilier Top3 Ads Case Study:

Advertisers Bouygues Immobilier Bouygues Immobilier Bouygues Immobilier
Ad title Bénéficiez des offres exceptionnelles ! Habiter ou investir là où ça bouge Bouygues Immobilier
Ad text Lancement commercial exceptionnel les 13 et 14 mars Un site rare, au cœur de Fondettes ✔️ Des a... C'est ici que bat le coeur du nouveau Marseille Lancement Événement ! ✔️ 2 pièces + parking à p... Découvrez nos adresses à Montpellier ! ✔️Large choix de résidences pour habiter ou investir ️ Ap...
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 15 17 36

Bouygues Immobilier Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bouygues Immobilier” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bouygues Immobilier” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bouygues Immobilier” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bénéficiez des offres exceptionnelles ! Habiter ou investir là où ça bouge Bouygues Immobilier
Ad text  Lancement commercial exceptionnel les 13 et 14 mars Un site rare, au cœur de Fondettes ✔️ Des a...  C'est ici que bat le coeur du nouveau Marseille Lancement Événement ! ✔️ 2 pièces + parking à p...  Découvrez nos adresses à Montpellier ! ✔️Large choix de résidences pour habiter ou investir ️ Ap...
Ad type  other  other  other
Ad word count 328  155  157

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bouygues Immobilier”, the text type used is other to obtain the best ad performance. “Bouygues Immobilier” can use this copy style more. On the other hand, “Bouygues Immobilier” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bouygues Immobilier” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bouygues Immobilier” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Bouygues Immobilier” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bouygues Immobilier” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bouygues Immobilier” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bouygues Immobilier”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bouygues Immobilier” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bouygues Immobilier” ad case study report

If you want to check the best ad case study of other advertisers related to “Bouygues Immobilier”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bouygues Immobilier”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.