Award-winning Case Study For Bourgogne Aujourd'hui By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bourgogne Aujourd'hui”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bourgogne Aujourd'hui” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bourgogne Aujourd'hui” through the method of adspy!

Bourgogne Aujourd'hui Facebook ad Introduction by ad spy method

“Bourgogne Aujourd'hui” introduction:Magazine bimestriel dédié aux vins de Bourgogne, à la gastronomie et l'art de vivre.

“Bourgogne Aujourd'hui” Facebook ads last run:2020-02-17 07:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bourgogne Aujourd'hui” ads data to help “Bourgogne Aujourd'hui” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bourgogne Aujourd'hui”. In this report, we analyze in detail the best ad cases of “Bourgogne Aujourd'hui”.

Bourgogne Aujourd'hui Top3 Ads Case Study:

Advertisers Bourgogne Aujourd'hui Bourgogne Aujourd'hui Bourgogne Aujourd'hui
Ad title Le numéro 146 de Bourgogne Aujourd'hui est en vente en ligne accompagné du supplément Beaujolais Aujourd'hui (n°22). Bourgogne Aujourd'hui Bourgogne Aujourd'hui
Ad text Le nouveau Bourgogne Aujourd'hui est arrivé ! Le nouveau Bourgogne Aujourd'hui est arrivé ! La prochaine Saint-Vincent Tournante pour Gevrey-Chambertin !
Ad format Image Image Image
Categories Magazine Magazine Magazine
Duration 1 days 18 days 9 days
Like 87 177 201

Bourgogne Aujourd'hui Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bourgogne Aujourd'hui” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bourgogne Aujourd'hui” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bourgogne Aujourd'hui” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Le numéro 146 de Bourgogne Aujourd'hui est en vente en ligne accompagné du supplément Beaujolais Aujourd'hui (n°22). Bourgogne Aujourd'hui Bourgogne Aujourd'hui
Ad text  Le nouveau Bourgogne Aujourd'hui est arrivé !  Le nouveau Bourgogne Aujourd'hui est arrivé !  La prochaine Saint-Vincent Tournante pour Gevrey-Chambertin !
Ad type  other  other  other
Ad word count 149  153  163

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bourgogne Aujourd'hui”, the text type used is other to obtain the best ad performance. “Bourgogne Aujourd'hui” can use this copy style more. On the other hand, “Bourgogne Aujourd'hui” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bourgogne Aujourd'hui” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bourgogne Aujourd'hui” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Bourgogne Aujourd'hui” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bourgogne Aujourd'hui” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bourgogne Aujourd'hui” top 3 ads schedules are: 1 days,18 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bourgogne Aujourd'hui”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Bourgogne Aujourd'hui” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bourgogne Aujourd'hui” ad case study report

If you want to check the best ad case study of other advertisers related to “Bourgogne Aujourd'hui”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bourgogne Aujourd'hui”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.