Award-winning Case Study For Bottoms Up By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bottoms Up”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bottoms Up” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bottoms Up” through the method of adspy!

Bottoms Up Facebook ad Introduction by ad spy method

“Bottoms Up” introduction:A mobile bar company from Philippines to Singapore.Serving all parts of the country. Bottoms Up is the best manila mobile bar!

“Bottoms Up” Facebook ads last run:2020-02-22 02:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bottoms Up” ads data to help “Bottoms Up” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bottoms Up”. In this report, we analyze in detail the best ad cases of “Bottoms Up”.

Bottoms Up Top3 Ads Case Study:

Advertisers Bottoms Up Bottoms Up Bottoms Up
Ad title Free Mobile Bar Quote Bottoms Up Upgrade Your Events With Mobile Bar!
Ad text For bartending services & mobile bar.Trust only Bottoms Up! Perfect for weddings, corporate & hou... Bottoms Up is your mobile beverage caterer for any type of events. To learn more about our packag... We want to make our mobile bar packages deals so simple for all our potential and existing client...
Ad format Image Carousel Video
Categories Bartending Service Bartending Service Bartending Service
Duration 59 days 1 days 2 days
Like 9 9 8

Bottoms Up Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bottoms Up” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bottoms Up” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bottoms Up” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free Mobile Bar Quote Bottoms Up Upgrade Your Events With Mobile Bar!
Ad text  For bartending services & mobile bar.Trust only Bottoms Up! Perfect for weddings, corporate & hou...  Bottoms Up is your mobile beverage caterer for any type of events. To learn more about our packag...  We want to make our mobile bar packages deals so simple for all our potential and existing client...
Ad type  other  other  other
Ad word count 520  187  663

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bottoms Up”, the text type used is other to obtain the best ad performance. “Bottoms Up” can use this copy style more. On the other hand, “Bottoms Up” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bottoms Up” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bottoms Up” are:MESSAGE_PAGE,GET_QUOTE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Bottoms Up” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bottoms Up” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bottoms Up” top 3 ads schedules are: 59 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bottoms Up”‘s top 1 ad duration is 59 days. Every advertisement has a life cycle.
“Bottoms Up” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bottoms Up” ad case study report

If you want to check the best ad case study of other advertisers related to “Bottoms Up”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bottoms Up”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.