Award-winning Case Study For Borussia Dortmund By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Borussia Dortmund”, or large enterprises, they have established a Facebook page for advertising and promotion. “Borussia Dortmund” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Borussia Dortmund” through the method of adspy!

Borussia Dortmund Facebook ad Introduction by ad spy method

“Borussia Dortmund” introduction:Willkommen auf der offiziellen Facebook-Seite von Borussia Dortmund. // Welcome to the official Facebook page of Borussia Dortmund.

“Borussia Dortmund” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Borussia Dortmund” ads data to help “Borussia Dortmund” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Borussia Dortmund”. In this report, we analyze in detail the best ad cases of “Borussia Dortmund”.

Borussia Dortmund Top3 Ads Case Study:

Advertisers Borussia Dortmund Borussia Dortmund Borussia Dortmund
Ad title Der Borussia Dortmund-Newsletter MIT ZWEI TRIKOT-SPONSOREN IN DIE ZUKUNFT! Borussia Dortmund
Ad text Melde Dich kostenlos an und erhalte: - wichtige Infos zum nächsten Spiel - Ticketvorverkaufstermi... 🤝 Mit zwei Trikot-Sponsoren in die Zukunft! Evonik richtet die Partnerschaft mit dem BVB auf int... ☝️ MASCHINE!
Ad format Image Video Image
Categories other other other
Duration 35 days 1 days 1 days
Like 4988 5613 41030

Borussia Dortmund Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Borussia Dortmund” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Borussia Dortmund” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Borussia Dortmund” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Der Borussia Dortmund-Newsletter MIT ZWEI TRIKOT-SPONSOREN IN DIE ZUKUNFT! Borussia Dortmund
Ad text  Melde Dich kostenlos an und erhalte: - wichtige Infos zum nächsten Spiel - Ticketvorverkaufstermi...  🤝 Mit zwei Trikot-Sponsoren in die Zukunft! Evonik richtet die Partnerschaft mit dem BVB auf int...  ☝️ MASCHINE!
Ad type  other  other  other
Ad word count 299  258  12

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Borussia Dortmund”, the text type used is other to obtain the best ad performance. “Borussia Dortmund” can use this copy style more. On the other hand, “Borussia Dortmund” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Borussia Dortmund” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Borussia Dortmund” are:SIGN_UP,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Borussia Dortmund” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Borussia Dortmund” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Borussia Dortmund” top 3 ads schedules are: 35 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Borussia Dortmund”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Borussia Dortmund” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Borussia Dortmund” ad case study report

If you want to check the best ad case study of other advertisers related to “Borussia Dortmund”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Borussia Dortmund”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.