Award-winning Case Study For Boots UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Boots UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Boots UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Boots UK” through the method of adspy!

Boots UK Facebook ad Introduction by ad spy method

“Boots UK” introduction:If you’ve just liked the Boots UK Official Facebook page then you’ve made an excellent choice! You’ve now got a world of feel good health and beauty tips.

“Boots UK” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Boots UK” ads data to help “Boots UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Boots UK”. In this report, we analyze in detail the best ad cases of “Boots UK”.

Boots UK Top3 Ads Case Study:

Advertisers Boots UK Boots UK Boots UK
Ad title Boots UK Get your Bourjois favourites before they are gone! Wishful available at Boots!
Ad text Introducing the @florencebymills Sixteen Wishes collection – a trio of treats for your eyes, lips... Bourjois is soon to say 'au revoir' to the UK for good. Stock up on all your favourites before it... Meet the hero skin saver that illuminates dull skin in seconds @Wishfulskin Yo Glow Enzyme Scrub ...
Ad format Video Carousel Video
Categories other other other
Duration 3 days 1 days 1 days
Like 608 99 314

Boots UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Boots UK” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Boots UK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Boots UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Boots UK Get your Bourjois favourites before they are gone! Wishful available at Boots!
Ad text  Introducing the @florencebymills Sixteen Wishes collection – a trio of treats for your eyes, lips...  Bourjois is soon to say 'au revoir' to the UK for good. Stock up on all your favourites before it...  Meet the hero skin saver that illuminates dull skin in seconds @Wishfulskin Yo Glow Enzyme Scrub ...
Ad type  other  other  other
Ad word count 212  103  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Boots UK”, the text type used is other to obtain the best ad performance. “Boots UK” can use this copy style more. On the other hand, “Boots UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Boots UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Boots UK” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Boots UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Boots UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Boots UK” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Boots UK”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Boots UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Boots UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Boots UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Boots UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.