Award-winning Case Study For Bookatable by Michelin UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bookatable by Michelin UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bookatable by Michelin UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bookatable by Michelin UK” through the method of adspy!

Bookatable by Michelin UK Facebook ad Introduction by ad spy method

“Bookatable by Michelin UK” introduction:We’re here to help you get out more. Exclusive deals & free online bookings.

“Bookatable by Michelin UK” Facebook ads last run:2020-02-20 20:58:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bookatable by Michelin UK” ads data to help “Bookatable by Michelin UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bookatable by Michelin UK”. In this report, we analyze in detail the best ad cases of “Bookatable by Michelin UK”.

Bookatable by Michelin UK Top3 Ads Case Study:

Advertisers Bookatable by Michelin UK Bookatable by Michelin UK Bookatable by Michelin UK
Ad title Download the app to book! Bookatable by Michelin UK Bookatable by Michelin UK
Ad text 4 courses + - + a sleek city setting = £37.50. Download to book this & more in a tap… Dine at iconic London restaurants, for less. Book stunning dining deals from £32 with Feast on Lo... Feast on London brings you 100s of dining deals at the capital’s top restaurants. Download to boo...
Ad format Image Carousel Carousel
Categories Website Website Website
Duration 5 days 5 days 5 days
Like 5 0 0

Bookatable by Michelin UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bookatable by Michelin UK” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bookatable by Michelin UK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bookatable by Michelin UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Download the app to book! Bookatable by Michelin UK Bookatable by Michelin UK
Ad text  4 courses + - + a sleek city setting = £37.50. Download to book this & more in a tap…  Dine at iconic London restaurants, for less. Book stunning dining deals from £32 with Feast on Lo...  Feast on London brings you 100s of dining deals at the capital’s top restaurants. Download to boo...
Ad type  other  other  other
Ad word count 86  102  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bookatable by Michelin UK”, the text type used is other to obtain the best ad performance. “Bookatable by Michelin UK” can use this copy style more. On the other hand, “Bookatable by Michelin UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bookatable by Michelin UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bookatable by Michelin UK” are:INSTALL_MOBILE_APP,BOOK_TRAVEL,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Bookatable by Michelin UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bookatable by Michelin UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bookatable by Michelin UK” top 3 ads schedules are: 5 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bookatable by Michelin UK”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Bookatable by Michelin UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bookatable by Michelin UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Bookatable by Michelin UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bookatable by Michelin UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.