Award-winning Case Study For Bonsai Kai By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bonsai Kai”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bonsai Kai” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bonsai Kai” through the method of adspy!

Bonsai Kai Facebook ad Introduction by ad spy method

“Bonsai Kai” introduction:Criada em 1995 pelo Engenheiro e Administrador de Empresas Marcio Augusto de Azevedo.

“Bonsai Kai” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bonsai Kai” ads data to help “Bonsai Kai” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bonsai Kai”. In this report, we analyze in detail the best ad cases of “Bonsai Kai”.

Bonsai Kai Top3 Ads Case Study:

Advertisers Bonsai Kai Bonsai Kai Bonsai Kai
Ad title Dr. Bonsai Bonsai Kai Bonsai Kai (@bonsaikai_brasil) • Instagram photos and videos
Ad text Uma curiosa reportagem da REDE RECORD sobre o nosso Hotel e Hospital de Bonsai. HOTEL E HOSPITAL DE BONSAI - Uma curiosa reportagem da REDE RECORD sobre os nossos serviços. Loja aberta também aos Sábados e Domingos Foto: Ulmus (Ulmus parvifolia) – 42 anos – R$ 18.500,0...
Ad format Video Video Image
Categories Florist Florist Florist
Duration 35 days 35 days 2 days
Like 470 0 0

Bonsai Kai Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bonsai Kai” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bonsai Kai” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bonsai Kai” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dr. Bonsai Bonsai Kai Bonsai Kai (@bonsaikai_brasil) • Instagram photos and videos
Ad text  Uma curiosa reportagem da REDE RECORD sobre o nosso Hotel e Hospital de Bonsai.  HOTEL E HOSPITAL DE BONSAI - Uma curiosa reportagem da REDE RECORD sobre os nossos serviços.  Loja aberta também aos Sábados e Domingos Foto: Ulmus (Ulmus parvifolia) – 42 anos – R$ 18.500,0...
Ad type  other  other  other
Ad word count 79  92  1090

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bonsai Kai”, the text type used is other to obtain the best ad performance. “Bonsai Kai” can use this copy style more. On the other hand, “Bonsai Kai” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bonsai Kai” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bonsai Kai” are:N/A,SIGN_UP,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Bonsai Kai” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bonsai Kai” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bonsai Kai” top 3 ads schedules are: 35 days,35 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bonsai Kai”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Bonsai Kai” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bonsai Kai” ad case study report

If you want to check the best ad case study of other advertisers related to “Bonsai Kai”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bonsai Kai”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.