Award-winning Case Study For BONA Fitness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BONA Fitness”, or large enterprises, they have established a Facebook page for advertising and promotion. “BONA Fitness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BONA Fitness” through the method of adspy!

BONA Fitness Facebook ad Introduction by ad spy method

“BONA Fitness” introduction:BONA Fitness & Wellness is a supportive environment that helps individuals of all ages reach there full potential. Come fall in love with getting healthy.

“BONA Fitness” Facebook ads last run:2020-02-23 20:54:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BONA Fitness” ads data to help “BONA Fitness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BONA Fitness”. In this report, we analyze in detail the best ad cases of “BONA Fitness”.

BONA Fitness Top3 Ads Case Study:

Advertisers BONA Fitness BONA Fitness BONA Fitness
Ad title B.O.N.A. Fitness Katy BONA Fitness N/A
Ad text BONA Fitness & Wellness is a supportive environment that helps individuals of all ages reach ther... December 31, 2018 through February 8,2019 Contest receive: - 6 weeks gym membership - 6 week Fi... N/A
Ad format Image Image N/A
Categories Personal Trainer Personal Trainer other
Duration 281 days 1 days N/A
Like 92 5 N/A

BONA Fitness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BONA Fitness” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BONA Fitness” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BONA Fitness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title B.O.N.A. Fitness Katy BONA Fitness N/A
Ad text  BONA Fitness & Wellness is a supportive environment that helps individuals of all ages reach ther...  December 31, 2018 through February 8,2019 Contest receive: - 6 weeks gym membership - 6 week Fi...  N/A
Ad type  other  other  other
Ad word count 318  412  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BONA Fitness”, the text type used is other to obtain the best ad performance. “BONA Fitness” can use this copy style more. On the other hand, “BONA Fitness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BONA Fitness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BONA Fitness” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “BONA Fitness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BONA Fitness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BONA Fitness” top 3 ads schedules are: 281 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BONA Fitness”‘s top 1 ad duration is 281 days. Every advertisement has a life cycle.
“BONA Fitness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BONA Fitness” ad case study report

If you want to check the best ad case study of other advertisers related to “BONA Fitness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BONA Fitness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.