Award-winning Case Study For Bon Appetit By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bon Appetit”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bon Appetit” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bon Appetit” through the method of adspy!

Bon Appetit Facebook ad Introduction by ad spy method

“Bon Appetit” introduction:Delicioso, sano y personalizado. Recibe los alimentos de todo el día a la puerta de tu casa u oficina.

“Bon Appetit” Facebook ads last run:2020-02-12 04:33:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bon Appetit” ads data to help “Bon Appetit” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bon Appetit”. In this report, we analyze in detail the best ad cases of “Bon Appetit”.

Bon Appetit Top3 Ads Case Study:

Advertisers Bon Appetit Bon Appetit Bon Appetit
Ad title Plan Nutricional a domicilio Chat de WhatsApp PLAN NUTRICIONAL A DOMICILIO
Ad text PLAN NUTRICIONAL A DOMICILIO 10 DÍAS X $130 DIARIOS Incluye: Desayuno,colación, comida, colació... LA FONDITA DE BON MENÚ DEL 4 AL 8 DE MARZO RECIBE TU COMIDA EN TU CASA O TRABAJO ¡¡ES DELICIOSO Y... PLAN NUTRICIONAL A DOMICILIO 10 DÍAS X $130 DIARIOS Incluye: Desayuno,colación, comida, colació...
Ad format Image Video Image
Categories Health Food Restaurant Health Food Restaurant Health Food Restaurant
Duration 3 days 3 days 4 days
Like 2 1 6

Bon Appetit Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bon Appetit” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bon Appetit” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bon Appetit” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Plan Nutricional a domicilio Chat de WhatsApp PLAN NUTRICIONAL A DOMICILIO
Ad text  PLAN NUTRICIONAL A DOMICILIO 10 DÍAS X $130 DIARIOS Incluye: Desayuno,colación, comida, colació...  LA FONDITA DE BON MENÚ DEL 4 AL 8 DE MARZO RECIBE TU COMIDA EN TU CASA O TRABAJO ¡¡ES DELICIOSO Y...  PLAN NUTRICIONAL A DOMICILIO 10 DÍAS X $130 DIARIOS Incluye: Desayuno,colación, comida, colació...
Ad type  other  other  other
Ad word count 313  1773  315

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bon Appetit”, the text type used is other to obtain the best ad performance. “Bon Appetit” can use this copy style more. On the other hand, “Bon Appetit” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bon Appetit” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bon Appetit” are:CONTACT_US,CONTACT_US,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “Bon Appetit” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bon Appetit” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bon Appetit” top 3 ads schedules are: 3 days,3 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bon Appetit”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Bon Appetit” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bon Appetit” ad case study report

If you want to check the best ad case study of other advertisers related to “Bon Appetit”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bon Appetit”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.