Award-winning Case Study For Boehringer Ingelheim By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Boehringer Ingelheim”, or large enterprises, they have established a Facebook page for advertising and promotion. “Boehringer Ingelheim” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Boehringer Ingelheim” through the method of adspy!

Boehringer Ingelheim Facebook ad Introduction by ad spy method

“Boehringer Ingelheim” introduction:Welcome to our Corporate Channel. We are based in Ingelheim, Germany. Country-specific content may have been issued in the countries where we do business.

“Boehringer Ingelheim” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Boehringer Ingelheim” ads data to help “Boehringer Ingelheim” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Boehringer Ingelheim”. In this report, we analyze in detail the best ad cases of “Boehringer Ingelheim”.

Boehringer Ingelheim Top3 Ads Case Study:

Advertisers Boehringer Ingelheim Boehringer Ingelheim Boehringer Ingelheim
Ad title Boehringer Ingelheim Boehringer Ingelheim A unique bond
Ad text Living with a chronic respiratory disease can make daily life even more complicated, so it is vit... Many people are not aware of the link between type 2 diabetes and heart disease. Professor Baumga... "Η Boehringer Ingelheim προασπίζεται με υπερηφάνεια την υγεία των ανθρώπων #humanhealth και των ζ...
Ad format Video Video Video
Categories other other Medical Research Center
Duration 2 days 1 days 10 days
Like 554 612 0

Boehringer Ingelheim Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Boehringer Ingelheim” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Boehringer Ingelheim” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Boehringer Ingelheim” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Boehringer Ingelheim Boehringer Ingelheim A unique bond
Ad text  Living with a chronic respiratory disease can make daily life even more complicated, so it is vit...  Many people are not aware of the link between type 2 diabetes and heart disease. Professor Baumga...  "Η Boehringer Ingelheim προασπίζεται με υπερηφάνεια την υγεία των ανθρώπων #humanhealth και των ζ...
Ad type  other  other  other
Ad word count 230  221  266

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Boehringer Ingelheim”, the text type used is other to obtain the best ad performance. “Boehringer Ingelheim” can use this copy style more. On the other hand, “Boehringer Ingelheim” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Boehringer Ingelheim” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Boehringer Ingelheim” are:LEARN_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Boehringer Ingelheim” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Boehringer Ingelheim” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Boehringer Ingelheim” top 3 ads schedules are: 2 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Boehringer Ingelheim”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Boehringer Ingelheim” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Boehringer Ingelheim” ad case study report

If you want to check the best ad case study of other advertisers related to “Boehringer Ingelheim”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Boehringer Ingelheim”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.