Award-winning Case Study For BOBCAT MATTRESS By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BOBCAT MATTRESS”, or large enterprises, they have established a Facebook page for advertising and promotion. “BOBCAT MATTRESS” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BOBCAT MATTRESS” through the method of adspy!

BOBCAT MATTRESS Facebook ad Introduction by ad spy method

“BOBCAT MATTRESS” introduction:At BOBCAT MATTRESS we pride ourselves in "Unbeatable everyday prices and quality."Get the best sleep possible for your budget! Call/text 4 appointment 580-1914 *Huge Discounts+ Free Immediate Delivery Available

“BOBCAT MATTRESS” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BOBCAT MATTRESS” ads data to help “BOBCAT MATTRESS” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BOBCAT MATTRESS”. In this report, we analyze in detail the best ad cases of “BOBCAT MATTRESS”.

BOBCAT MATTRESS Top3 Ads Case Study:

Ad text Bobcat Mattress is celebrating Earth Day with Organicpedic! Starting 4/19-4/28 select OMI mattr... Spring has brought in more gorgeous arrivals of new mattresses. Unbeatable sleep options and larg... Bobcat Mattress is Puppy Approved! Come say hello and try out all of Winston's new favorite mat...
Ad format Image Video Image
Categories Furniture Store Furniture Store Furniture Store
Duration 2 days 1 days 1 days
Like 1 3 6

BOBCAT MATTRESS Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BOBCAT MATTRESS” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BOBCAT MATTRESS” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BOBCAT MATTRESS” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad text  Bobcat Mattress is celebrating Earth Day with Organicpedic! Starting 4/19-4/28 select OMI mattr...  Spring has brought in more gorgeous arrivals of new mattresses. Unbeatable sleep options and larg...  Bobcat Mattress is Puppy Approved! Come say hello and try out all of Winston's new favorite mat...
Ad type  other  other  other
Ad word count 331  278  354

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BOBCAT MATTRESS”, the text type used is other to obtain the best ad performance. “BOBCAT MATTRESS” can use this copy style more. On the other hand, “BOBCAT MATTRESS” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BOBCAT MATTRESS” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “BOBCAT MATTRESS” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BOBCAT MATTRESS” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BOBCAT MATTRESS” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BOBCAT MATTRESS”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“BOBCAT MATTRESS” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BOBCAT MATTRESS” ad case study report

If you want to check the best ad case study of other advertisers related to “BOBCAT MATTRESS”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BOBCAT MATTRESS”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.