Award-winning Case Study For Boat California By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Boat California”, or large enterprises, they have established a Facebook page for advertising and promotion. “Boat California” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Boat California” through the method of adspy!

Boat California Facebook ad Introduction by ad spy method

“Boat California” introduction:To provide safe and convenient public access to California's waterways and leadership in promoting the public's right to safe, enjoyable, and environmentally sound recreational boating.

“Boat California” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Boat California” ads data to help “Boat California” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Boat California”. In this report, we analyze in detail the best ad cases of “Boat California”.

Boat California Top3 Ads Case Study:

Advertisers Boat California Boat California Boat California
Ad title Are You Clean and Green? Float on over! Attention all boaters…
Ad text Check out this short quiz on being a clean boater & get a chance to receive a boater kit! Everybody needs to stay safe! Like our page to learn about boating safety courses! There's so much happening on our CA Waterways! Like our page to stay on top of it all.
Ad format Image Image Image
Categories other Cause Cause
Duration 1 days 1 days 1 days
Like 28 56 19

Boat California Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Boat California” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Boat California” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Boat California” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Are You Clean and Green? Float on over! Attention all boaters…
Ad text  Check out this short quiz on being a clean boater & get a chance to receive a boater kit!  Everybody needs to stay safe! Like our page to learn about boating safety courses!  There's so much happening on our CA Waterways! Like our page to stay on top of it all.
Ad type  other  other  other
Ad word count 89  82  86

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Boat California”, the text type used is other to obtain the best ad performance. “Boat California” can use this copy style more. On the other hand, “Boat California” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Boat California” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Boat California” are:LEARN_MORE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Boat California” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Boat California” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Boat California” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Boat California”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Boat California” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Boat California” ad case study report

If you want to check the best ad case study of other advertisers related to “Boat California”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Boat California”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.