Award-winning Case Study For BMW Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BMW Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “BMW Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BMW Hong Kong” through the method of adspy!

BMW Hong Kong Facebook ad Introduction by ad spy method

“BMW Hong Kong” introduction:Welcome to the official BMW HK Facebook page!

“BMW Hong Kong” Facebook ads last run:2020-02-17 06:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BMW Hong Kong” ads data to help “BMW Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BMW Hong Kong”. In this report, we analyze in detail the best ad cases of “BMW Hong Kong”.

BMW Hong Kong Top3 Ads Case Study:

Advertisers BMW Hong Kong BMW Hong Kong BMW Hong Kong
Ad title BMW Hong Kong BMW 「隨心所馭」點對點試駕體驗 BMW 「隨心所馭」點對點試駕體驗
Ad text 【#BMWService 車廂除菌消毒服務 針對人類冠狀病毒及流感病毒而設】 #BMWService 攜手與您做好防疫措施,立即與致電 3193 6688 或登入 【無憂出行 全面為您 - BMW「隨心所馭」點對點試駕體驗】 立即登記: 為提供更優質和便捷的客戶體驗,BMW現正推出「隨心所馭」試駕安排。顧客... 【無憂出行 全面為您 - BMW「隨心所馭」點對點試駕體驗】 立即登記: 為提供更優質和便捷的客戶體驗,BMW現正推出「隨心所馭」試駕安排。顧客...
Ad format Image Image Image
Categories other other other
Duration 1 days 2 days 2 days
Like 891 37 33

BMW Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BMW Hong Kong” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BMW Hong Kong” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BMW Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BMW Hong Kong BMW 「隨心所馭」點對點試駕體驗 BMW 「隨心所馭」點對點試駕體驗
Ad text  【#BMWService 車廂除菌消毒服務 針對人類冠狀病毒及流感病毒而設】 #BMWService 攜手與您做好防疫措施,立即與致電 3193 6688 或登入  【無憂出行 全面為您 - BMW「隨心所馭」點對點試駕體驗】 立即登記: 為提供更優質和便捷的客戶體驗,BMW現正推出「隨心所馭」試駕安排。顧客...  【無憂出行 全面為您 - BMW「隨心所馭」點對點試駕體驗】 立即登記: 為提供更優質和便捷的客戶體驗,BMW現正推出「隨心所馭」試駕安排。顧客...
Ad type  other  other  other
Ad word count 502  513  513

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BMW Hong Kong”, the text type used is other to obtain the best ad performance. “BMW Hong Kong” can use this copy style more. On the other hand, “BMW Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BMW Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BMW Hong Kong” are:N/A,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “BMW Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BMW Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BMW Hong Kong” top 3 ads schedules are: 1 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BMW Hong Kong”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“BMW Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BMW Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “BMW Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BMW Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.