Award-winning Case Study For BMW Austria By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BMW Austria”, or large enterprises, they have established a Facebook page for advertising and promotion. “BMW Austria” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BMW Austria” through the method of adspy!

BMW Austria Facebook ad Introduction by ad spy method

“BMW Austria” introduction:Herzlich willkommen auf der offiziellen Facebook Seite von BMW Austria.

“BMW Austria” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BMW Austria” ads data to help “BMW Austria” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BMW Austria”. In this report, we analyze in detail the best ad cases of “BMW Austria”.

BMW Austria Top3 Ads Case Study:

Advertisers BMW Austria BMW Austria BMW Austria
Ad title Jetzt Angebot anfordern. Jetzt Angebot anfordern. Roadster Wetter.
Ad text Die Zukunft nimmt Gestalt an. In Form des allerersten BMW i8 Roadster. THE 3. Der neue BMW 3er mit 2.500€ xDrive Bonus*. *Dieses Angebot ist gültig für BMW 3er Limousin... Erlebe ultimativen Fahrspaß und extravagantes Design. Der neue BMW Z4 Roadster, Freiheit in ihrer...
Ad format Image Carousel Video
Categories other other other
Duration 78 days 1 days 1 days
Like 145 46 518

BMW Austria Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BMW Austria” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BMW Austria” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BMW Austria” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Jetzt Angebot anfordern. Jetzt Angebot anfordern. Roadster Wetter.
Ad text  Die Zukunft nimmt Gestalt an. In Form des allerersten BMW i8 Roadster.  THE 3. Der neue BMW 3er mit 2.500€ xDrive Bonus*. *Dieses Angebot ist gültig für BMW 3er Limousin...  Erlebe ultimativen Fahrspaß und extravagantes Design. Der neue BMW Z4 Roadster, Freiheit in ihrer...
Ad type  other  other  other
Ad word count 70  216  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BMW Austria”, the text type used is other to obtain the best ad performance. “BMW Austria” can use this copy style more. On the other hand, “BMW Austria” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BMW Austria” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BMW Austria” are:LEARN_MORE,LEARN_MORE,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “BMW Austria” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BMW Austria” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BMW Austria” top 3 ads schedules are: 78 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BMW Austria”‘s top 1 ad duration is 78 days. Every advertisement has a life cycle.
“BMW Austria” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BMW Austria” ad case study report

If you want to check the best ad case study of other advertisers related to “BMW Austria”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BMW Austria”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.