Award-winning Case Study For BMO Harris Bank By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BMO Harris Bank”, or large enterprises, they have established a Facebook page for advertising and promotion. “BMO Harris Bank” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BMO Harris Bank” through the method of adspy!

BMO Harris Bank Facebook ad Introduction by ad spy method

“BMO Harris Bank” introduction:We’re here to help for all life’s moments, no matter how big or small.

“BMO Harris Bank” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BMO Harris Bank” ads data to help “BMO Harris Bank” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BMO Harris Bank”. In this report, we analyze in detail the best ad cases of “BMO Harris Bank”.

BMO Harris Bank Top3 Ads Case Study:

Advertisers BMO Harris Bank BMO Harris Bank BMO Harris Bank
Ad title Get the ultimate souvenir. Get the ultimate souvenir. Special Offer Confirmed
Ad text That feeling when you can take the Bulls everywhere you go. Get the BMO Harris Bulls Debit Master... Not all souvenirs are a big hit... But the BMO Harris Blackhawks Debit Mastercard® is. Hello, new business checking account. We're excited to offer you up to $500 by switching today.*
Ad format Image Video Image
Categories other other other
Duration 6 days 1 days 1 days
Like 191 451 43

BMO Harris Bank Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BMO Harris Bank” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BMO Harris Bank” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BMO Harris Bank” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get the ultimate souvenir. Get the ultimate souvenir. Special Offer Confirmed
Ad text  That feeling when you can take the Bulls everywhere you go. Get the BMO Harris Bulls Debit Master...  Not all souvenirs are a big hit... But the BMO Harris Blackhawks Debit Mastercard® is.  Hello, new business checking account. We're excited to offer you up to $500 by switching today.*
Ad type  other  other  other
Ad word count 109  86  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BMO Harris Bank”, the text type used is other to obtain the best ad performance. “BMO Harris Bank” can use this copy style more. On the other hand, “BMO Harris Bank” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BMO Harris Bank” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BMO Harris Bank” are:APPLY_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “BMO Harris Bank” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BMO Harris Bank” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BMO Harris Bank” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BMO Harris Bank”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“BMO Harris Bank” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BMO Harris Bank” ad case study report

If you want to check the best ad case study of other advertisers related to “BMO Harris Bank”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BMO Harris Bank”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.