Award-winning Case Study For BMCE Bank By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BMCE Bank”, or large enterprises, they have established a Facebook page for advertising and promotion. “BMCE Bank” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BMCE Bank” through the method of adspy!

BMCE Bank Facebook ad Introduction by ad spy method

“BMCE Bank” introduction:BMCE BANK offre des solutions financières innovantes, de qualité, qui anticipent l’évolution des besoins de clientèles diversifiées.

“BMCE Bank” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BMCE Bank” ads data to help “BMCE Bank” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BMCE Bank”. In this report, we analyze in detail the best ad cases of “BMCE Bank”.

BMCE Bank Top3 Ads Case Study:

 1st2nd3rd
Advertisers BMCE Bank BMCE Bank BMCE Bank
Ad title 时间线照片 Paiement Vignette Paiement Vignette
Ad text Besoin de comprendre l’importance du financement durable ? BMCE Bank Of Africa vous invite au sém... مع BMCE Bank، أدوا ضـريـبـتـكـم بـنـقــرة واحــدة ! Avec BMCE Bank, réglez votre vignette en un clic !
CTA type N/A LEARN_MORE GET_OFFER
Ad format Image Image Image
Categories other other other
Duration 231 days 12 days 10 days
Like 2706 99 31

BMCE Bank Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BMCE Bank” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BMCE Bank” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BMCE Bank” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 时间线照片 Paiement Vignette Paiement Vignette
Ad text  Besoin de comprendre l’importance du financement durable ? BMCE Bank Of Africa vous invite au sém...  مع BMCE Bank، أدوا ضـريـبـتـكـم بـنـقــرة واحــدة !  Avec BMCE Bank, réglez votre vignette en un clic !
Ad type  other  other  other
Ad word count 326  51  50

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BMCE Bank”, the text type used is other to obtain the best ad performance. “BMCE Bank” can use this copy style more. On the other hand, “BMCE Bank” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BMCE Bank” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BMCE Bank” are:N/A,LEARN_MORE,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “BMCE Bank” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BMCE Bank” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BMCE Bank” top 3 ads schedules are: 231 days,12 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BMCE Bank”‘s top 1 ad duration is 231 days. Every advertisement has a life cycle.
“BMCE Bank” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BMCE Bank” ad case study report

If you want to check the best ad case study of other advertisers related to “BMCE Bank”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BMCE Bank”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.