Award-winning Case Study For Bluebridge Cook Strait Ferries By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Bluebridge Cook Strait Ferries”, or large enterprises, they have established a Facebook page for advertising and promotion. “Bluebridge Cook Strait Ferries” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Bluebridge Cook Strait Ferries” through the method of adspy!

Bluebridge Cook Strait Ferries Facebook ad Introduction by ad spy method

“Bluebridge Cook Strait Ferries” introduction:Bluebridge Cook Strait Ferry - Carrying passengers and vehicles between Wellington and Picton up to four times daily.

“Bluebridge Cook Strait Ferries” Facebook ads last run:2020-02-17 07:52:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Bluebridge Cook Strait Ferries” ads data to help “Bluebridge Cook Strait Ferries” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Bluebridge Cook Strait Ferries”. In this report, we analyze in detail the best ad cases of “Bluebridge Cook Strait Ferries”.

Bluebridge Cook Strait Ferries Top3 Ads Case Study:

Advertisers Bluebridge Cook Strait Ferries Bluebridge Cook Strait Ferries Bluebridge Cook Strait Ferries
Ad title Bluebridge Cook Strait Ferries Bluebridge Cook Strait Ferries Promo code: FERRYXMAS
Ad text Find out why Bluebridge Cook Strait Ferries is New Zealand's favourite way to sail the Strait. Find out why Bluebridge Cook Strait Ferries is New Zealand's favourite way to sail the Strait. Head south this summer with us & save heaps! 20% off vehicles & adults from $49. Ts&Cs apply.
Ad format Carousel Carousel Video
Categories other other other
Duration 5 days 3 days 1 days
Like 187 54 38

Bluebridge Cook Strait Ferries Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Bluebridge Cook Strait Ferries” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Bluebridge Cook Strait Ferries” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Bluebridge Cook Strait Ferries” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Bluebridge Cook Strait Ferries Bluebridge Cook Strait Ferries Promo code: FERRYXMAS
Ad text  Find out why Bluebridge Cook Strait Ferries is New Zealand's favourite way to sail the Strait.  Find out why Bluebridge Cook Strait Ferries is New Zealand's favourite way to sail the Strait.  Head south this summer with us & save heaps! 20% off vehicles & adults from $49. Ts&Cs apply.
Ad type  other  other  other
Ad word count 94  94  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Bluebridge Cook Strait Ferries”, the text type used is other to obtain the best ad performance. “Bluebridge Cook Strait Ferries” can use this copy style more. On the other hand, “Bluebridge Cook Strait Ferries” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Bluebridge Cook Strait Ferries” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Bluebridge Cook Strait Ferries” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Bluebridge Cook Strait Ferries” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Bluebridge Cook Strait Ferries” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Bluebridge Cook Strait Ferries” top 3 ads schedules are: 5 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Bluebridge Cook Strait Ferries”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Bluebridge Cook Strait Ferries” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Bluebridge Cook Strait Ferries” ad case study report

If you want to check the best ad case study of other advertisers related to “Bluebridge Cook Strait Ferries”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Bluebridge Cook Strait Ferries”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.