Award-winning Case Study For Blue Plate Mayonnaise By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Blue Plate Mayonnaise”, or large enterprises, they have established a Facebook page for advertising and promotion. “Blue Plate Mayonnaise” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Blue Plate Mayonnaise” through the method of adspy!

Blue Plate Mayonnaise Facebook ad Introduction by ad spy method

“Blue Plate Mayonnaise” introduction:Since 1927, Blue Plate Mayonnaise has spread its legendary taste throughout the picnics, po-boys, and pantries of New Orleans and the Deep South.

“Blue Plate Mayonnaise” Facebook ads last run:2020-02-01 02:46:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Blue Plate Mayonnaise” ads data to help “Blue Plate Mayonnaise” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Blue Plate Mayonnaise”. In this report, we analyze in detail the best ad cases of “Blue Plate Mayonnaise”.

Blue Plate Mayonnaise Top3 Ads Case Study:

Advertisers Blue Plate Mayonnaise Blue Plate Mayonnaise Blue Plate Mayonnaise
Ad title Blue Plate Mayonnaise Blue Plate Mayo 2018 National Sandwich Day
Ad text This Buffalo Chicken Dip from @wendypolisi is a sure crowd-pleaser. #PassTheBluePlate With Blue Plate Mayonnaise, the possibilities are endless. #PassTheBluePlate Last month we celebrated National Sandwich Day by building a 500-foot long po-boy and giving it a...
Ad format Image Video Video
Categories other other Food & Beverage Company
Duration 1 days 1 days 1 days
Like 2 388 34

Blue Plate Mayonnaise Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Blue Plate Mayonnaise” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Blue Plate Mayonnaise” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Blue Plate Mayonnaise” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Blue Plate Mayonnaise Blue Plate Mayo 2018 National Sandwich Day
Ad text  This Buffalo Chicken Dip from @wendypolisi is a sure crowd-pleaser. #PassTheBluePlate  With Blue Plate Mayonnaise, the possibilities are endless. #PassTheBluePlate  Last month we celebrated National Sandwich Day by building a 500-foot long po-boy and giving it a...
Ad type  other  other  other
Ad word count 85  76  304

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Blue Plate Mayonnaise”, the text type used is other to obtain the best ad performance. “Blue Plate Mayonnaise” can use this copy style more. On the other hand, “Blue Plate Mayonnaise” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Blue Plate Mayonnaise” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Blue Plate Mayonnaise” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Blue Plate Mayonnaise” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Blue Plate Mayonnaise” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Blue Plate Mayonnaise” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Blue Plate Mayonnaise”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Blue Plate Mayonnaise” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Blue Plate Mayonnaise” ad case study report

If you want to check the best ad case study of other advertisers related to “Blue Plate Mayonnaise”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Blue Plate Mayonnaise”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.