Award-winning Case Study For Blue Mountain Hotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Blue Mountain Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Blue Mountain Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Blue Mountain Hotel” through the method of adspy!

Blue Mountain Hotel Facebook ad Introduction by ad spy method

“Blue Mountain Hotel” introduction:Open 7 days

“Blue Mountain Hotel” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Blue Mountain Hotel” ads data to help “Blue Mountain Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Blue Mountain Hotel”. In this report, we analyze in detail the best ad cases of “Blue Mountain Hotel”.

Blue Mountain Hotel Top3 Ads Case Study:

Advertisers Blue Mountain Hotel Blue Mountain Hotel Blue Mountain Hotel
Ad title Blue Mountain Hotel Blue Mountain Hotel Blue Mountain Hotel
Ad text Booked for Mothers Day yet? We're open for a buffet breakfast, and lunch and dinner as normal - b... Mother's day is just around the corner so don't forget to book and treat your Mum to breakfast at... Calling all Piggys!! We need VIPigs, big pigs, little pigs and even a few Peppas. We are suppor...
Ad format Image Image Image
Categories Bar Bar Bar
Duration 2 days 4 days 13 days
Like 4 1 12

Blue Mountain Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Blue Mountain Hotel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Blue Mountain Hotel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Blue Mountain Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Blue Mountain Hotel Blue Mountain Hotel Blue Mountain Hotel
Ad text  Booked for Mothers Day yet? We're open for a buffet breakfast, and lunch and dinner as normal - b...  Mother's day is just around the corner so don't forget to book and treat your Mum to breakfast at...  Calling all Piggys!! We need VIPigs, big pigs, little pigs and even a few Peppas. We are suppor...
Ad type  other  other  other
Ad word count 121  107  191

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Blue Mountain Hotel”, the text type used is other to obtain the best ad performance. “Blue Mountain Hotel” can use this copy style more. On the other hand, “Blue Mountain Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Blue Mountain Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Blue Mountain Hotel” are:MESSAGE_PAGE,BOOK_TRAVEL,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Blue Mountain Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Blue Mountain Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Blue Mountain Hotel” top 3 ads schedules are: 2 days,4 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Blue Mountain Hotel”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Blue Mountain Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Blue Mountain Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “Blue Mountain Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Blue Mountain Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.