Award-winning Case Study For Blue Cross Blue Shield of Massachusetts By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Blue Cross Blue Shield of Massachusetts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Blue Cross Blue Shield of Massachusetts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Blue Cross Blue Shield of Massachusetts” through the method of adspy!

Blue Cross Blue Shield of Massachusetts Facebook ad Introduction by ad spy method

“Blue Cross Blue Shield of Massachusetts” introduction:The official page of Blue Cross Blue Shield of Massachusetts.

“Blue Cross Blue Shield of Massachusetts” Facebook ads last run:2020-02-17 09:04:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Blue Cross Blue Shield of Massachusetts” ads data to help “Blue Cross Blue Shield of Massachusetts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Blue Cross Blue Shield of Massachusetts”. In this report, we analyze in detail the best ad cases of “Blue Cross Blue Shield of Massachusetts”.

Blue Cross Blue Shield of Massachusetts Top3 Ads Case Study:

 1st2nd3rd
Advertisers Blue Cross Blue Shield of Massachusetts Blue Cross Blue Shield of Massachusetts Blue Cross Blue Shield of Massachusetts
Ad title Connect the dots Connect the dots Connect the dots
Ad text When you're shopping for Medicare, don't forget about your teeth. Our Dental Blue 65 has three pl... When you're shopping for Medicare, don't forget about your teeth. Our Dental Blue 65 has three pl... We'll help you connect the dots for a Medicare plan that fits your lifestyle. Our Medicare expert...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 1 days 11 days
Like 13 1 259

Blue Cross Blue Shield of Massachusetts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Blue Cross Blue Shield of Massachusetts” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Blue Cross Blue Shield of Massachusetts” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Blue Cross Blue Shield of Massachusetts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Connect the dots Connect the dots Connect the dots
Ad text  When you're shopping for Medicare, don't forget about your teeth. Our Dental Blue 65 has three pl...  When you're shopping for Medicare, don't forget about your teeth. Our Dental Blue 65 has three pl...  We'll help you connect the dots for a Medicare plan that fits your lifestyle. Our Medicare expert...
Ad type  other  other  other
Ad word count 119  119  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Blue Cross Blue Shield of Massachusetts”, the text type used is other to obtain the best ad performance. “Blue Cross Blue Shield of Massachusetts” can use this copy style more. On the other hand, “Blue Cross Blue Shield of Massachusetts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Blue Cross Blue Shield of Massachusetts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Blue Cross Blue Shield of Massachusetts” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Blue Cross Blue Shield of Massachusetts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Blue Cross Blue Shield of Massachusetts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Blue Cross Blue Shield of Massachusetts” top 3 ads schedules are: 1 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Blue Cross Blue Shield of Massachusetts”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Blue Cross Blue Shield of Massachusetts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Blue Cross Blue Shield of Massachusetts” ad case study report

If you want to check the best ad case study of other advertisers related to “Blue Cross Blue Shield of Massachusetts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Blue Cross Blue Shield of Massachusetts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.