Award-winning Case Study For BLOOM By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BLOOM”, or large enterprises, they have established a Facebook page for advertising and promotion. “BLOOM” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BLOOM” through the method of adspy!

BLOOM Facebook ad Introduction by ad spy method

“BLOOM” introduction:[ BLOOM ] 纯手作.HANDMADE •每一件饰品 都是用心制作 人手一片片花瓣放进球内的哦• Wechat: Nikii_Qii Instagram: bloommm

“BLOOM” Facebook ads last run:2020-02-17 09:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BLOOM” ads data to help “BLOOM” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BLOOM”. In this report, we analyze in detail the best ad cases of “BLOOM”.

BLOOM Top3 Ads Case Study:

Ad title Photos from BLOOM's post Photos from BLOOM's post Photos from BLOOM's post
Ad text  好消息 !!! 被询问到爆的系列补货咯 !!! 一个颜色只有5个, 先到先得 !!! ✨✨闪闪惹人爱✨✨第一款使用锆石制作的饰品 锆石是用来取代钻石的宝石之一哦 《 一生所爱 • ...  你的情人节礼物准备好了吗 ? 一片片满天星花瓣 满满的爱心与诚意 2018全年销量最高 好评最多的饰品 !!! . . ✨ 星空里的 点点繁星 ✨ ✨ 满天星系列 . Baby's Br... 👑 还在烦恼要送什么礼物 ? 💖 鲜花会枯萎 不如就送个 ✨ 干花项链 ✨ 吧 !!! 💖 . . 🌹 干花项链 🌹 一款让爱永远伴随的饰品, 就像你的爱永不消失 . . . 我们的饰品都是全手...
Ad format Carousel Carousel Carousel
Categories Accessories Accessories Accessories
Duration 113 days 121 days 264 days
Like 38 12 521

BLOOM Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BLOOM” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BLOOM” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BLOOM” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from BLOOM's post Photos from BLOOM's post Photos from BLOOM's post
Ad text   好消息 !!! 被询问到爆的系列补货咯 !!! 一个颜色只有5个, 先到先得 !!! ✨✨闪闪惹人爱✨✨第一款使用锆石制作的饰品 锆石是用来取代钻石的宝石之一哦 《 一生所爱 • ...   你的情人节礼物准备好了吗 ? 一片片满天星花瓣 满满的爱心与诚意 2018全年销量最高 好评最多的饰品 !!! . . ✨ 星空里的 点点繁星 ✨ ✨ 满天星系列 . Baby's Br...  👑 还在烦恼要送什么礼物 ? 💖 鲜花会枯萎 不如就送个 ✨ 干花项链 ✨ 吧 !!! 💖 . . 🌹 干花项链 🌹 一款让爱永远伴随的饰品, 就像你的爱永不消失 . . . 我们的饰品都是全手...
Ad type  other  other  other
Ad word count 248  370  801

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BLOOM”, the text type used is other to obtain the best ad performance. “BLOOM” can use this copy style more. On the other hand, “BLOOM” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BLOOM” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BLOOM” are:NO_BUTTON,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “BLOOM” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BLOOM” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BLOOM” top 3 ads schedules are: 113 days,121 days, and 264 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BLOOM”‘s top 1 ad duration is 113 days. Every advertisement has a life cycle.
“BLOOM” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BLOOM” ad case study report

If you want to check the best ad case study of other advertisers related to “BLOOM”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BLOOM”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.