Award-winning Case Study For BlackBear BBQ By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “BlackBear BBQ”, or large enterprises, they have established a Facebook page for advertising and promotion. “BlackBear BBQ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “BlackBear BBQ” through the method of adspy!

BlackBear BBQ Facebook ad Introduction by ad spy method

“BlackBear BBQ” introduction:Real low'n'slow, wood smoked, authentic style BBQ �� Blacktown and Moore Park Come get some .. Blacktown Monday-Friday 6:00-2:00pm + Friday night 6:30-9:30ish Saturday 8:00-2:00 Moore Pk Friday 12:00-3:00 5:00-9:00 Saturday 12:00-9:00 Sunday 12:0

“BlackBear BBQ” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “BlackBear BBQ” ads data to help “BlackBear BBQ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “BlackBear BBQ”. In this report, we analyze in detail the best ad cases of “BlackBear BBQ”.

BlackBear BBQ Top3 Ads Case Study:

Advertisers BlackBear BBQ BlackBear BBQ BlackBear BBQ
Ad title Wetherill Park opening BlackBear BBQ BlackBear BBQ
Ad text The time has come Wetherill Park you will join the barbecue revolution this day. Live music arti... Join us for a very special night at our Moore Park store. Very limited tickets, will sell out! Ti... Pork ribs! you know you want them! 🥩🥩#breakfast #porkribs #porkribs @vevicc_oma
Ad format Image Image Video
Categories Barbecue Restaurant Barbecue Restaurant Barbecue Restaurant
Duration 18 days 5 days 1 days
Like 98 39 0

BlackBear BBQ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “BlackBear BBQ” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“BlackBear BBQ” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “BlackBear BBQ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wetherill Park opening BlackBear BBQ BlackBear BBQ
Ad text  The time has come Wetherill Park you will join the barbecue revolution this day. Live music arti...  Join us for a very special night at our Moore Park store. Very limited tickets, will sell out! Ti...  Pork ribs! you know you want them! 🥩🥩#breakfast #porkribs #porkribs @vevicc_oma
Ad type  other  other  other
Ad word count 147  197  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “BlackBear BBQ”, the text type used is other to obtain the best ad performance. “BlackBear BBQ” can use this copy style more. On the other hand, “BlackBear BBQ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “BlackBear BBQ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “BlackBear BBQ” are:EVENT_RSVP,N/A,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “BlackBear BBQ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “BlackBear BBQ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “BlackBear BBQ” top 3 ads schedules are: 18 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “BlackBear BBQ”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“BlackBear BBQ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “BlackBear BBQ” ad case study report

If you want to check the best ad case study of other advertisers related to “BlackBear BBQ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “BlackBear BBQ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.