Award-winning Case Study For Black Milk By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Black Milk”, or large enterprises, they have established a Facebook page for advertising and promotion. “Black Milk” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Black Milk” through the method of adspy!

Black Milk Facebook ad Introduction by ad spy method

“Black Milk” introduction:

“Black Milk” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Black Milk” ads data to help “Black Milk” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Black Milk”. In this report, we analyze in detail the best ad cases of “Black Milk”.

Black Milk Top3 Ads Case Study:

Advertisers Black Milk Black Milk Black Milk
Ad title BLACK MILK @ EL CLUB SAT AUG 4 + SUN AUG 5 Black Milk Black Milk Live in Detroit - Aug 4 & Aug 5
Ad text DETROIT! This Saturday + Sunday I'll be home with band Nat Turner. Get TIX now! DETROIT! Going crazy this weekend - Sat, Aug 4 AND Sun, Aug 5 - with the band Nat Turner and spec... DETROIT! This weekend is it. I'll be live 2 nights w the band Nat Turner at El Club. Get your tic...
Ad format Video Image Video
Categories Musician/Band N/A Musician/Band
Duration 1 days 4 days 1 days
Like 104 326 52

Black Milk Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Black Milk” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Black Milk” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Black Milk” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BLACK MILK @ EL CLUB SAT AUG 4 + SUN AUG 5 Black Milk Black Milk Live in Detroit - Aug 4 & Aug 5
Ad text  DETROIT! This Saturday + Sunday I'll be home with band Nat Turner. Get TIX now!  DETROIT! Going crazy this weekend - Sat, Aug 4 AND Sun, Aug 5 - with the band Nat Turner and spec...  DETROIT! This weekend is it. I'll be live 2 nights w the band Nat Turner at El Club. Get your tic...
Ad type  other  other  other
Ad word count 79  313  196

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Black Milk”, the text type used is other to obtain the best ad performance. “Black Milk” can use this copy style more. On the other hand, “Black Milk” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Black Milk” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Black Milk” are:BUY_TICKETS,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Black Milk” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Black Milk” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Black Milk” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Black Milk”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Black Milk” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Black Milk” ad case study report

If you want to check the best ad case study of other advertisers related to “Black Milk”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Black Milk”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.