Award-winning Case Study For Black Lapel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Black Lapel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Black Lapel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Black Lapel” through the method of adspy!

Black Lapel Facebook ad Introduction by ad spy method

“Black Lapel” introduction:The world's best custom suits and shirts, hand-crafted just for you.

“Black Lapel” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Black Lapel” ads data to help “Black Lapel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Black Lapel”. In this report, we analyze in detail the best ad cases of “Black Lapel”.

Black Lapel Top3 Ads Case Study:

Advertisers Black Lapel Black Lapel Black Lapel
Ad title The Perfect Wedding Suit The Smarter Way to Suit Up Introducing The Traveler Suit
Ad text Getting Married? Look Flawless On Your Big Day. Our customers love us. You will too. Our most technologically advanced suit ever.
Ad format Video Video Video
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 18 days 291 days 80 days
Like 1 15 14

Black Lapel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Black Lapel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Black Lapel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Black Lapel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Perfect Wedding Suit The Smarter Way to Suit Up Introducing The Traveler Suit
Ad text  Getting Married? Look Flawless On Your Big Day.  Our customers love us. You will too.  Our most technologically advanced suit ever.
Ad type  other  other  other
Ad word count 47  36  44

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Black Lapel”, the text type used is other to obtain the best ad performance. “Black Lapel” can use this copy style more. On the other hand, “Black Lapel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Black Lapel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Black Lapel” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Black Lapel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Black Lapel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Black Lapel” top 3 ads schedules are: 18 days,291 days, and 80 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Black Lapel”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Black Lapel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Black Lapel” ad case study report

If you want to check the best ad case study of other advertisers related to “Black Lapel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Black Lapel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.