Award-winning Case Study For Birthstone Lovers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Birthstone Lovers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Birthstone Lovers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Birthstone Lovers” through the method of adspy!

Birthstone Lovers Facebook ad Introduction by ad spy method

“Birthstone Lovers” introduction:Your Birthstone reflects who you are, & you're awesome! Do you like jewelry? We do! Whether it's a ring, a bracelet, or a necklace, represent who you are!

“Birthstone Lovers” Facebook ads last run:2020-02-11 03:32:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Birthstone Lovers” ads data to help “Birthstone Lovers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Birthstone Lovers”. In this report, we analyze in detail the best ad cases of “Birthstone Lovers”.

Birthstone Lovers Top3 Ads Case Study:

Advertisers Birthstone Lovers Birthstone Lovers Birthstone Lovers
Ad title 🔥 60% Off Today - Sale Ends Soon! 🔥 Aquamarine - the traveler's stone. Birthstone Lovers
Ad text CLEARANCE SALE! 😍Gemstone Ring sale. World famous, 40,000 customers, 60% Off. Don't miss this! 💍💘... Our Best-selling Silver Stunner #Aquamarine ring is back in stock! ❤️ 60% off today - sale end... One of Octobers birthstones is pink tourmaline. The pink shade can vary, and we have jewelry wi...
Ad format Video Video Image
Categories Jewelry & Watches Store Jewelry & Watches Store Jewelry & Watches Store
Duration 269 days 41 days 1 days
Like 1314 0 19

Birthstone Lovers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Birthstone Lovers” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Birthstone Lovers” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Birthstone Lovers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 🔥 60% Off Today - Sale Ends Soon! 🔥 Aquamarine - the traveler's stone. Birthstone Lovers
Ad text  CLEARANCE SALE! 😍Gemstone Ring sale. World famous, 40,000 customers, 60% Off. Don't miss this! 💍💘...  Our Best-selling Silver Stunner #Aquamarine ring is back in stock! ❤️ 60% off today - sale end...  One of Octobers birthstones is pink tourmaline. The pink shade can vary, and we have jewelry wi...
Ad type  other  other  other
Ad word count 303  206  276

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Birthstone Lovers”, the text type used is other to obtain the best ad performance. “Birthstone Lovers” can use this copy style more. On the other hand, “Birthstone Lovers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Birthstone Lovers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Birthstone Lovers” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Birthstone Lovers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Birthstone Lovers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Birthstone Lovers” top 3 ads schedules are: 269 days,41 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Birthstone Lovers”‘s top 1 ad duration is 269 days. Every advertisement has a life cycle.
“Birthstone Lovers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Birthstone Lovers” ad case study report

If you want to check the best ad case study of other advertisers related to “Birthstone Lovers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Birthstone Lovers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.